Google Ads training

Quality Google Ads advertising through training

Learn to understand what Google Ads advertising is all about. How keyword advertising is built, measured and developed. What other advertising formats and opportunities Google Ads offers.

The right training, for the right need

You want to better understand what Google Ads advertising is all about
You want to learn how to do advertising better yourself
You want to learn how to assess the quality of your partner's advertising

Google Ads training is always tailored to your organisation's needs.

Content - lots of theory, lots of hands-on activities
Implementation - remote or face-to-face

Call Request a quote

"The content of the training courses is carefully considered and the content is discussed taking into account the needs of the company, the business and the competence level of the personnel. "
Jyri Hartikainen, Dynaset

More information on training

Google Ads training aims to increase productivity, bring actionable insights into your business and develop advertising already during the event.

Increase your organisation's knowledge of the Google Ads interface
Learn how to identify keywords and create a keyword list together with your trainer
Learn how to set up a keyword advertising campaign, create ads and target them correctly
Understand the benefits of measurement and learn how to analyse the effectiveness of a campaign
Learn the basics of campaign optimisation
Get tips for optimising your organisation's website and developing your buying path
Get personalised recommendations to improve your Google advertising

1. Keyword research

What terminology is used by end customers
Search volume and prioritisation of terminology
What tools are used for keyword research
Building a keyword list with the support of a trainer

2. Google Ads account management

Account settings
Campaign settings and formats
Creating campaigns
Creating ad groups and ads
Keywords and vocabulary
Advertising extensions
Quotations and different bidding strategies

3. Measuring and optimising ads

The appropriate optimisation cycle
Measurement with Google Analytics
What figures to monitor
How to interpret the figures and assess the effectiveness of the campaign
Landing page optimisation

The trainer will be

Riku Seppälä

Riku is a certified Google Ads expert and knows Google Ads like the back of his hand, from strategic planning to day-to-day campaign optimization. The trainings take Google Ads to the next level with clear and practical instruction and concrete examples.