Case Sulzer:
SEO Search engine optimisation

Sulzer is one of the world's leading suppliers of fluid technology, specialising in pumping, mixing, separation and distribution technologies for liquids. Sulzer has customers all over the world.

www.sulzer.com

Customer challenges

The client needs to improve the searchability of device and application-specific pages on their global website. The client already has a basic knowledge of search engine optimisation and a dedicated person within the company who can put the technical measures into practice. The aim is to deepen and develop the client's search engine optimisation skills so that they have concrete advice that will enable them to produce good search engine optimisation material in the future.

Solution

The solution offered was a search engine optimisation consultancy/training package tailored to the client's business.
The coaching was conducted remotely and the sessions were designed to be very practical. Each session was its own tailor-made package and was held approximately one month apart. Each coaching session was preceded by an initial meeting where the client brought up practical challenges that were relevant at the time. Our consultant compiled the answers to these, which were then discussed during the actual coaching session. In this way, the information is directly applicable to the client's own work. The analyses carried out during the coaching also used the client company's own data.

Customer Comments

  • "In the past, we have participated in the analytics training organised by Digiteam. As we were satisfied with the training we received and as they also offer search engine optimisation services, it was natural to ask them for a quote for optimisation training. The information we received was practical and easy to understand. The material was comprehensive and we can use it, along with the results of the various analyses and other tools, well into the future."

    Sari Hassinen
    Senior Digital Communication Specialist, Water BU

  • "Mika got to know our industry and our company, explaining our specific challenges. He was able to present the solutions in an understandable way and was also able to provide background information that we can apply in the future. We also got good tips on improving usability and conversion optimisation."

    Sini Posti
    Digital Communication Specialist, Industry BU

Content of the training

  • Review of the basics of search engine optimisation
  • Keyword research
  • Technical optimisation
  • Link strategy and tailored link analysis
  • Content gap mapping and competitor research
  • Optimising a multilingual YouTube video
  • Measures and considerations for moving and merging sites
  • Evaluating the results of optimisation from a business perspective

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