Profile - Riku Seppälä

Hello,

I am Riku Seppälä, one of the founders of Digiteam and a digital marketing professional since 2006. I have brought tens of millions of euros in sales to my clients over the last few years. 

For almost 20 years, I've been helping businesses succeed and grow through digital marketing. I have served clients from all corners of the globe, from large corporations to the public sector, and now at Digiteam, focusing on developing digital marketing for SMEs.

How did you end up at Digiteam?

I started my career in digital marketing and e-commerce in 2006. I worked for several digital agencies before founding Digiteam in 2017.

What do you focus on in your work?

At Digiteam, I am responsible for my own portfolio of clients and for developing the marketing and sales of client companies through digital marketing. I have worked with, among others, Newsec, A. Vogel, Keva, Kattokeskus, Forestry Associations, Central Chamber of Commerce, Masino, Esperi, PP-auto.

Your area of expertise?

My long experience of about 20 years in developing marketing for clients is probably what makes me a good marketer. I have a good grasp of the big picture and I can quickly get to the heart of a client's business. Having been in the business for a long time as an entrepreneur and having worked for hundreds of clients, you can quickly see which ideas are feasible and which ones you might want to skip. Sure, I do a lot of very tactical stuff in my day job, but I enjoy solving marketing and sales challenges with clients. If I were to describe my digital marketing skills with a few hashtags, they would be #seo #sem #analytics

What's the best thing about Digiteam?

The best part of my job is developing customers' business, which translates into tangible customer sales. Of course, working in a small company has its challenges, especially when there are business development issues and customer work on the table.

Our entire staff is what drives the business forward. We give responsibility if you want it and the freedom to operate and deliver services to customers very autonomously. I believe that this is one of the big trump cards that will help Digiteam to develop and grow in the future. 

Digital marketing as an industry is quite fast-moving and new technologies and "marketing twists" are often coming out of the box at a constant pace. We've been praised as a down-to-earth and approachable partner who tells you what's really worth doing in digital. That's something I think we can be proud of; delivering services to customers that actually show up below the line, rather than constantly running on top of that new trend. Sure, new things are tested and implemented, this is how we can bring a culture of experimentation to marketing for our customers.