Profile - Ari Salonen

I am an experienced digital marketing and e-commerce professional. In addition to my diverse e-commerce and digital marketing skills, I have a strong track record in customer relationship management and solution-based selling.

My work in digital marketing and sales and more than 20 years as an e-commerce entrepreneur have given me a wide range of expertise in B2B, B2C and D2C business. I can easily look at things from the perspective of different stakeholders and quickly grasp the big picture.

Over the years, I have had the pleasure of helping numerous SMEs and dozens of large companies to develop their digital marketing. The most memorable project has definitely been the implementation of a digital strategy for a company with an online turnover of more than €80 million.

I started working in Digiteam in autumn 2018 in a nice and relaxed team.

What I enjoy most about my job

My way of working is to challenge and listen to the challenges, opportunities and goals of companies. What I enjoy most in my work is when I get to work with the client to solve these challenges in a planned way and to exploit opportunities in the long term. Of course, the cherry on the cake is when we reach the agreed targets. It's nice to be part of a winning team!

What I do in my free time

In my spare time, I am involved in running my own online shop, i.e. I take care of the everyday life of an online merchant. Of course, my free time is not just spent working. So you might find me in the yard of my private house, playing with my son, jogging with the dog, on the padel court, on the ski slope, at the baseball stadium (as a native of Hyvinkää, of course), fishing or at my own cottage on the shore of Lake Saimaa as a friend of the seal.

What's best about Digiteam

When I joined Digiteam, I knew most of the founders of the company, as 3/4 of them were colleagues from my previous job. I knew that the team was made up of professionals with complementary areas of expertise. It's a pleasure to work with competent people and now our gang has grown to a digital agency of more than 10 professionals, where no one has to be a bureaucrat, but can be their own person. It's also important that everyone has a voice and their ideas are listened to. This is what happens in Digiteam and it's great for the development of individuals and businesses. The possibility of working remotely, which Digiteam does very well, is also very important to me. But with freedom always comes responsibility, and for an entrepreneurial entrepreneur that is of course the best way to go!

Your area of expertise

I made my first transactions as an e-commerce entrepreneur in Marks, so after a career of more than 20 years as an e-commerce entrepreneur and a pioneer of Finnish e-commerce, it is probably surprising that my speciality is e-commerce in its broad context.