Profile - Timo Jaskari

May 2022 - never forget. That's when I finally got to work full-time in digital marketing for Digiteam. I joined the social team to manage paid advertising for clients, help with social strategy and maintain organic marketing on social media. It's been a long transition to this point, but in the back of my mind all along has been the idea that this is what I want and this is what I'm working towards. Life finally brought me to Digiteam and I couldn't be happier. The company has decades of experience in digital marketing and an analytical approach is the best a marketing person could ask for.

Almost as soon as I started studying business administration in 2014, I became interested in marketing, especially the digital side of it. It was then that social media channels made their rise and are now specific marketing channels. A couple of years later, I collaborated with an international company to design and implement a social media marketing campaign as part of my thesis. Before that, I had done an internship in Mexico, where we did marketing globally.

However, my professional life took me to the sales side, which took off and I got to be actively involved in lead generation in marketing, mainly in social media tactical campaigns. Since then, my sales career has been very helpful in marketing, both in terms of marketing communication, understanding sales psychology and in terms of understanding business in different sectors. Marketing is a sales tool, so understanding the big picture has helped me to move forward. Before joining Digiteam, I was responsible for the overall social media marketing, campaign planning and content marketing of the e-commerce business.

What do I enjoy most about my job?

The versatility of the work and the broad scope of digital marketing is appealing. My job allows me to use my strengths and work on a wide range of tasks, for many different companies. I get to constantly edit different types of content, create and implement different designs, and test and analyse the results of my work. The measurability of the work allows for marketing development and the successes really warm my heart. It's very nice to hear about good results from clients. Especially in social media platforms, changes are constantly coming and the changing field keeps things very interesting.

What do I do in my spare time?

In my free time, I like to relax. With an active dog, we might go on weekends to different nature trails for a longer time or otherwise hang out in nature and meadows. I also play on the computer and it helps me to take my mind off things for a while. As for sports, basketball has been with me since childhood, but slowly I moved from the bench to the bench and I'm very active in NBA basketball and Susijengi games.

What's the best thing about Digiteam?

Professionalism all around and a low hierarchy. It's really great that you can give your own suggestions to the experts without a filter and they are also implemented with a real sense of doing. Everything is done in a very transparent and honest way. Personal development is supported and the general atmosphere is very supportive.

Your area of expertise?

Social media marketing and everything related to its publications and advertisements, texts, content, editing and so on. I have also practiced in areas such as newsletters and search engine optimised content production.