Google Analytics training

Get the most out of Google Analytics

Learn how to use the GA4 tool to analyse the impact of your campaigns and websites on sales - interpreting key figures from your digital channels towards data-driven growth.

Tailored web analytics training

For the user who wants to learn how to use Google Analytics.
For the analytics beginner or advanced analytics user
Choose how much theory, how much hands-on work
Remote or face-to-face implementation

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"When choosing a partner, the focus was on how our needs were addressed in a holistic way. After the training sessions, spontaneous praise was received from participants for the content of the training. All agreed schedules were adhered to throughout the project and cooperation was smooth and flexible in all respects."
Ilari Rautiainen, City of Vaasa

More information on training

Our trainers have been particularly praised for their clarity, versatility and ability to take into account the level of skills of the trainees. The best training is always based on real-life situations and objectives.

Get to grips with the interface and learn how to use Google Analytics 4
Learn how to measure and evaluate marketing results
Learn how to measure and evaluate the performance of your website and content
You can retrieve the information you need from the user interface
You can produce reports for other information users
Find out if Google Analytics 4 is installed correctly and collecting all the data you need.

What Google Analytics can be used for
What all is possible to track in GA4 vs UA, what changes in Google Analytics
Data retrieval and filtering
Creating reports
Interpreting monitoring data

The training sessions generally last 1-4 hours, but in larger tailor-made packages the duration and sessions are carried out according to need.

Aftercare of training as part of the whole

After 1-2 months of training, a remote meeting is organised to review the lessons learned and how they have been used by the trainees in their work.

The aim is to ensure that what is taught is put into practice and that trainees have the opportunity to ask questions about issues that were not covered in the training session.

The trainer will be

Mika Mäki

Mika's trainings are thorough and practical. He also tailors the training to best support the practical work of the participants. It is also particularly important to Mika that participants gain strategic insight into the interpretation of results - so that analytics is not just a matter of crunching numbers, but genuinely supports the organisation's business in the long term.