Social media training

Best practices for using your company's social media channels

Learn how to use social media advertising tools and run advertising campaigns for the right target groups. Tailored social media training is delivered to give you the solutions to the problems you need.

Are you reaching the right audiences on social media? Are your ads really working? How can you measure them, what could be improved?

No worries - Digiteam's social media training can help you in every situation. Tailored social media training starts with an audit of your current situation and aims to bring maximum benefit to your current situation while thinking about long-term solutions.

The training can cover, for example, the features and structures of advertising tools, how to find target groups and develop advertising, or organic social media marketing.

The trainings are particularly suited to these situations:

Want to ensure that the advertising budget is spent correctly
Marketing a new product, service or even an office
Reaching a new target group
Developing your own skills

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"After the trainings, spontaneous praise was received from participants for the content of the training. All agreed schedules were adhered to throughout the project and cooperation was smooth and flexible in all respects."
Ilari Rautiainen, City of Vaasa

More information on training

Training topics are selected according to the company's objectives and desired channels. Business background, target groups and available resources are taken into account in the content of the training. Common topics include:

Design and implementation of advertisements
Use of advertising tools (e.g. Business Manager
Effective publications (texts and images)
Targeting opportunities and advertising strategies
Organic publishing vs. paid advertising, e.g. LinkedIn Ads and Facebook Ads - what to consider

After training:

Make the most of social media in your business
You know how to use the tools of different social media channels
Know the latest and most effective tips for effective social media advertising
Apply professional insight and personalised recommendations to develop your company's website

Organic social marketing - Facebook/Instagram

Basic operation and characteristics of channels
Example of a Bio (Informative and attractive company presentation)
Content production in brief
Use of keywords and hashtags
What do the algorithms favour?

Paid advertising - Facebook

Basic settings
Functionalities of the advertising tool
Creating campaigns and advertisements
Examples

The trainer will be

Timo Jaskari

Timo's social media trainings go through the issues in the necessary depth, taking into account the starting levels of the trainees and providing concrete help. The trainings use practical examples, and you can choose to do the training yourself under the guidance of a professional, because you learn by doing. A pre-training audit will help to identify problem areas and after the training, participants will have a broader understanding and knowledge of social media marketing.

Our customers

See the implementations

Get customers and sales from social media - download our free guide

Discover new forms of digital marketing and boost your company's social media channels, learn how to boost and measure channel results with up-to-date insights from experts.

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