Digital marketing

Display advertising

Raise awareness and create demand in the mainstream media

Digital video and image advertising allows you to reach your customers in carefully selected vantage points and in quality mainstream media. Visible advertising hits both consumers and business decision-makers.

We succeed in display advertising

We design the media and content where the customer identifies the need and gets excited about the solution

Behavioural targeting, demographic data, carefully selected media and exposure to a well-defined industry will increase brand value and awareness and drive traffic and sales.

We measure accurately and respond quickly as demand and awareness grows

Display advertising can be used to raise awareness of a product or service and create demand. It is a good idea to have a plan in place for the next steps once the milestones have been met.

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  • "The advertising reached a relevant target group and led interested parties to the landing page. The number of contacts exceeded expectations. The results were encouraging and we are looking forward to continue with the same concept in other countries."

    Mika Kanerva, Omnigym

Read more about - How display advertising works

Display advertising is an excellent way to raise awareness and strengthen brand recognition, promote a new product or service, and run a tactical campaign for a current offer. It can also be used to create entirely new demand as awareness grows.

Harnessed as a remarketing channel, it works perfectly as a reminder advertising, directing potential and existing customers to activate a purchase or additional sale.

Display advertising can be carried out both locally and nationally. In addition, target audiences can be profiled in terms of both demographics and interests, allowing advertising to reach potential buyers accurately and cost-effectively.

  • Your business is not yet known and you want your company name to be on people's minds when they are looking for services or products in your sector. Good moments include launching a new product or service, publicising current events such as trade fairs. In practice, situations where you want to reach a large audience in a targeted way.
  • Display advertising is a visual way of advertising and is therefore suitable for sectors where visuality or image is important. For example, travel and leisure services, interior design, garden products, etc.
  • Communicating offers, current promotions and benefits, e.g. in connection with seasonal periods.

Programmatic segmentation (RTB) is the most cost-effective way to get your brand in front of the right audience, in the right media. Without unnecessary screens and clicks. And when it's done based on accurate analytics, media expertise and thoughtful budget resourcing, the campaign gets the most bang for your buck. The results are also clearly reported and the client gets a clear picture of the results the campaign is delivering.

Direct purchases from media is another way to implement display advertising. In this case, we contract with the media of your choice to carry out display advertising, so we can ensure exactly where and when the ads will be shown.

Google's GDN network is a third effective way to run a display campaign. The network allows ads to be shown to people watching YouTube videos, using Gmail, on blog sites on a chosen topic and on various mobile apps. In combination with keyword advertising, Google's Display Network is also a very cost-effective option.

We can provide expert advice and strategic planning for your display advertising campaign. Our experienced experts help you create effective and goal-driven campaigns, in quality media and with thoughtful targeting. Advertising can be targeted to new audiences of your choice as well as re-marketing to visitors to your website.

We will always first assess your needs and objectives and explain the different options available. On this basis, we will recommend the most effective implementation in terms of your objectives.

After agreeing on the main features of the campaign, we will create a personalised plan for creative content and appropriate media choices. The starting point is always to achieve the best possible results for our clients, in the most cost-effective way.

Display advertising services

  • Design and implementation of display advertising
  • Target group selection and message design
  • Design and implementation of display ads/banners
  • Optimisation and reporting of results

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Increase your visibility and sales with effective advertising

Find out more about digital advertising services.

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Creating demand and reaching customers in the right media

Give us a call, send us an email or leave us a contact request - we're sure we'll be excited about your growth ambitions too.

Tapio Pulkkinen

+358 40 575 1146
tapio.pulkkinen@digiteam.fi

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