Digital marketing

Native advertising

Communicate your message in a comprehensive and interesting way in the domestic media

The largest media sites in Finland can be chosen as display sites for native advertising. With relevant advertising articles, you can reach readers of media outlets such as Alma Media, Keskisuomalainen and Sanoma.

We succeed in native advertising

Provide interesting information and help the customer succeed

We design the article to meet the problems and challenges of the target audience and produce quality content for the article.

Increase demand and need, or test new markets

Sometimes you have to explain to your customers the benefits or existence of your service. A credible article in the national media is likely to highlight new solutions and build demand.

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  • "The advertising reached a relevant target group and led interested parties to the landing page. The number of contacts exceeded expectations. The results were encouraging and we are looking forward to continue with the same concept in other countries."

    Mika Kanerva, Omnigym

What is native advertising and when is it worthwhile?

Native advertising is content marketing in the form of articles. An article-style advertisement is created from content on your website, which buys exposure in selected news media or to selected target audiences. A visitor who clicks on the ad is directed to the content on your company's website.

Native advertising can be used in a very wide range of ways to achieve different goals. In our experience, it can be used mainly for brand marketing, shaping brand image, developing an expert role and building awareness, but in some cases it works for conversion-driven tactical marketing. It can also be used to try to create demand or increase demand.

The native ad mimics the look and feel of media articles, so a clicker who has read news articles is committed to reading the longer text content behind the link. This increases the chances of influencing the target audience in the desired way.

Ads provide more information and people react to them for different reasons than, for example, banners. For this reason, they can achieve a higher attention value and reach a different target group than other forms of advertising.
Native advertising is one good way to ensure visibility for your content, in addition to social media and newsletters.

Of the traditional marketing methods, native advertising is the one that most resembles advertorials. Whereas an advertorial was an article-like advertisement in a magazine, native advertising is a form of content on the advertiser's site, which is then turned into an article-like advertisement in online media, with the aim of attracting the reader to the article on the company's site.

How to maximise results in native advertising

  • Consider whether a single campaign can achieve the desired outcome, or whether native advertising should be implemented as a series of campaigns at different stages of the customer journey, guiding customers step-by-step towards the final goal, rather than a single campaign.
  • Could the message be supported and/or content promoted in other channels, such as social media, newsletter or display advertising.
  • Ensure the measurability of ads and ad versions and campaigns and the measurability of site objectives
  • Plan to redirect visitors from the landing page to a conversion event, but alternatively provide a route to other promotional content or events, as not everyone will convert immediately.
  • Anticipate the impact of native advertising on target audiences' search engine behaviour and ensure the right search engine results
  • Consider whether re-marketing could be used after native marketing

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Give us a call, send us an email or leave us a contact request - we're sure we'll be excited about your growth ambitions too.

Tapio Pulkkinen

+358 40 575 1146
tapio.pulkkinen@digiteam.fi

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