Digital marketing

Search engine optimisation SEO

Increase sales with search engine optimisation

Successful optimisation puts your website in the top positions of search engines and generates the highest quality leads.

Succeed in search engine optimisation

We produce high-quality content that serves your target audience

We help your customers find your products and services through search engine optimisation. Search engines value customer-focused content.

Build a sound technical foundation for search engine optimisation

SEO content needs a technically optimised website as a partner. The quality, speed and smooth user experience of the site will influence the results.

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Success in search engines depends on persistence

  • A growth-oriented company cannot afford to ignore discoverability
  • Search engines support and enhance brand image
  • Discoverability supports and enhances advertising and marketing
  • Search engine optimisation results can and should be measured
  • High quality online content is an important contribution to customer service

Search engine optimisation as a service

We provide companies with an optimisation service that focuses on the right key elements of search engine discoverability: content that serves the target audience and ensuring the technical basis for search engine discoverability.

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  • "The search engine optimisation with Digiteam, implemented in a long-term and planned manner, has yielded good results."

    Kalle Tuominen, Kattokeskus

Our customers

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SEO in a nutshell - frequently asked questions

Website traffic consists mainly of direct traffic, traffic from search engines (e.g. Google) and inbound traffic from social media and paid digital marketing channels.

Search engine optimisation is important because it constantly brings users interested in your services or products to your website. A well-done search engine optimisation will generate a steady stream of leads or sales through a company's website.

In addition to sales, brand visibility through search engines is also important for many companies from a credibility perspective - a leading brand in its industry would be expected to be at the top of the organic search results and other marketing efforts.

When writing SEO texts, it is of paramount importance to remember the needs of the website's users. Quality content designed with the needs and intentions of users in mind will serve website visitors in the best possible way.

SEO content production takes advantage of the information provided by keyword research on the real needs of users. They can also reveal issues and concerns that users may have that could otherwise act as a barrier to purchase.

So the key is quality content that genuinely serves the target audience. In content production, it's also worth forgetting corporate jargon and using terminology that users use in their everyday lives.

The first step in search engine optimisation is always to use keyword research to find out the actual search terms and topics used by users, and to examine the current state of findability for these terms. This will help identify the right areas for improvement and the right measures to achieve the right results.

Technical SEO refers to the elements and technical aspects of a website that contribute to its searchability. Technical SEO is important to enable search engines to index all relevant information on a website and ignore elements or content that you do not want search engines to find.

Technical SEO typically includes measures such as: auditing SEO elements, checking internal linking, checking indexing, developing SEO elements and search engine optimisation of images and videos. Technical SEO typically makes use of various SEO tools, such as Screaming Frog or ahrefs. In addition, technical SEO can address issues external to the site, such as external linking and social media profiles.

In highly competitive industries, where companies have been doing search engine optimisation for several years, it can take several months or even years to see results. Examples of competitive industries on Google include finance, loans and renovation.

In sectors where companies have not understood the role of search engines and thus have not invested in, for example, Google search engine optimisation, even a new company can very quickly reach the Top 3 search rankings. The more specific the search term, e.g. "roof renovation nurmijärvi", the less competition it will have. In this case, the search results are likely to reach the top results more quickly than, for example, a search for "roof renovation".

AI enables rapid content production and may therefore seem an attractive option for producing search engine optimised content. However, it is not that simple. In some cases, search engines' own AI can recognise AI-generated content.

AI content should be produced by guiding the AI with sufficient precision to produce high-quality content. In addition, AI content should also be subject to constant review and editing. Single articles and random content are unlikely to cause much damage, but there are many examples of sites around the world where large amounts of content have been produced using AI. Sites that have been caught out may have disappeared from search engines virtually entirely.

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Increase the value of your website and business through search engines

Give us a call, send us an email or leave us a contact request - we're sure we'll be excited about your growth ambitions too.

Tapio Pulkkinen

+358 40 575 1146
tapio.pulkkinen@digiteam.fi

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