Digital marketing

Facebook and Instagram advertising

We meet your customer in the right place

By advertising on Meta's popular social media channels, you can reach over 3 million Finns efficiently and effectively. You are where your potential customers spend their time.

Succeed with Facebook and Instagram advertising

Reach the right target audience and offer messages at different stages of the buying journey

Facebook advertising can be used to increase awareness of a company or brand, reach the customer's consideration set and convince the customer to make a purchase decision.

Constantly improve your advertising, test boldly, analyse data and learn from the results

Reporting can be campaign-specific or continuous, the key is to provide clear results and benchmarks, and to offer feasible suggestions for improvement.

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Looking for a professional Facebook advertising partner?

  • We are aware of the impact of social media channels on business development
  • We make effective use of Facebook's new advertising features
  • We guide your advertising according to your sales targets
  • We know which key figures are possible and worthwhile to monitor

Let us help - you'll have access to a whole team of industry experts, from online business and advertising planning to full implementation.

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  • "I am very satisfied with the work done by Digiteam for our Facebook Ads campaign, and the adverts did work very well, bringing in actual customers."

    Thomas Thottunga, Providecial Dentists

Multi-channel social advertising as a result driver

Social media is at the heart of multi-channel marketing, influencing where your customers spend their time. Social media advertising can be used at different stages of the buying journey - reaching new audiences, building awareness, driving traffic to your site, converting leads and direct purchases, and engaging customers.

Social media marketing has several specific features. Ads are cleverly targeted and end up in the newsfeed of a customer interested in your business, and in certain ad spots, ads fill the entire screen to get full attention. Unlike others, social media ads can also be commented on and directly messaged, making social media advertising an excellent way to interact with your target audience.

The vast majority of Finns regularly use at least one social media channel. On Meta's Facebook and Instagram, you can advertise on both channels at the same time for effective coverage and impact. In addition to demographic data, meta advertising can be targeted by, for example, interests or behaviour. An AI-based algorithm effectively targets ads to interested audiences. The meta can also be used to remarket to people who have already visited the site and turn them into a lookalike audience based on similarity.

LinkedIn is an exceptional marketing channel for reaching B2B audiences with up-to-date job information. Advertising can be coded, for example through titles, which offers excellent opportunities to reach decision-makers or "gatekeepers". Similarly, the entire staff of potential target companies, or the most relevant members of the companies or industries for the service or product being sold, can be influenced.

The X service advertises about the target group by identifying their behaviour. Targeting can be done through tags, user followers and interests, for example.

Each channel has its own characteristics and targeting possibilities. Advertising tools, settings and attention-grabbing features differ from one to the other. The competition between social media channels is fierce, which is why they regularly make changes. Social media advertisers must constantly monitor changes.

  1. We help you to make the most of the platforms and take account of their specific features.
  2. We help you set up the necessary business and advertising accounts.
  3. We design optimally targeted campaigns for different platforms.
  4. We will propose suitable forms of advertising and produce creative content in the formats required.
  5. The campaign includes active monitoring and optimisation of results, we offer a proactive approach to advertising development.

Natural visibility and paid advertising require the production and distribution of quality publications. We help you develop organic visibility. If necessary, we set up pages for different channels, get the setup right and launch targeted content production.

The process includes:

  • content strategy 
  • content plan
  • making publications
  • monitoring of results

We train you to use social media channels effectively. The training is tailored to the client's needs and the training topics are focused on the channels that best support the business.

We train you to use social media channels effectively. Training can be delivered from the perspective of social media advertising, social media organic marketing, or a combination of both. The training is tailored to the client's needs and the training topics are focused on the measures and channels that best support the business.

  • Facebook, Instagram, LinkedIn and/or X-platform
  • Building pages
  • Content plan
  • The cornerstones of content production
  • How algorithms work
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Increase your visibility and sales with effective advertising

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Get your business visibility right

Give us a call, send us an email or leave us a contact request - we're sure we'll be excited about your growth ambitions too.

Tapio Pulkkinen

+358 40 575 1146
tapio.pulkkinen@digiteam.fi

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