About native advertising
Native advertising refers to article advertising, which can be compared to print advertising. Depending on the delivery channel, the article is published either on media-owned platforms or on the advertiser's own website.
We recommend you use the article on your own website. This way, the readers of the article can be drawn to your content, the landing page can be implemented as desired, and the visitor can be directed to the article as desired. This also allows you to use the analytics data collected on visitors when necessary and to react quickly to the results.
What a native ad looks like
The article will be promoted in the news media, aiming for a relevant but interesting message. In the media, the advertisements look like articles in the news stream, but they say "Sponsored" or "Advertisement". In the news media, people are looking for interesting articles and it is therefore important to find a catchy and attention-grabbing message for the advertisement.
Article requirements
Each media also assesses the suitability of the article for native advertising. Just advertising landlords do not qualify as such. The traditional "buy now" advertising used in display advertising also does not work, as the article-like content does not match the message of that type of advertising.
Native advertising landing page
The role of the landing page is very important and must take into account how the readers of the article are to be used, or taken forward, or whether the objective is simply to read the article.
It's not enough just to have a good idea for an article; the visual design and materials on the landing page must also be first class if the target audience is to be persuaded or directed.
When and how to use native advertising
Native advertising is suitable for advertising new products or services, or when a completely new perspective is brought to products or services. Very often it is used to raise awareness and as the target group is at the beginning of their buying journey, it is not realistic to expect conversions or requests for quotes in the short term. They may come, of course.
Native advertising should therefore not directly sell anything. It aims to influence the right point in the customer's purchase path, at the right angle. The benefits come with a delay and therefore native advertising must measure the right things and over the right timeframe.
Getting familiar instead of fast-paced
Articles are read in the news media. Hasty web browsers are more willing to read up on interesting topics in the news media. For this reason, native advertising offers an opportunity to present and justify more complex and difficult to internalise issues, such as Eco Weedkiller has made the topic "Toxic Weed Control" or Oppiva Invest Oy on "The benefits of new technologies in vocational education and training".
Articles can also be used to build or enhance your expert image in your market.
