Case Modern Movement Clinic:
Modern Movement Clinic reference

Customer comments

What happened?

MMClinic had started working with a large office in 2019 Google advertising With regard to. This operator had quite quickly thrown up its hands in terms of analytics. The external appointment system embedded on the website is said to be impossible to measure.

Besides, the client was left with the impression that there was no clear picture of the results and benefits of advertising, nor of what the marketing service provider was doing for a fee. "This can't be happening," the company said, and through recommendations found Digiteam, whose expertise looked and sounded a cut above.

Catching a glimpse of the insured

However, there was a slight doubt in the background: 'Are we now getting the same porridge in a different package?'. During the meeting, a quick analysis of the advertising was carried out - nothing more was needed. If the Turku-based company spent a significant part of its advertising media costs on searching for competitors, Thai massage services, erotic massage services or massage services in other Finnish cities, it was quite clear that it would not get any worse now that the new operator could do it directly from the advertising management and advertising agency. analytics to show.

The deal was struck and the booking system, imported from another system to iframe, was put to the test and, lo and behold, the impossible was measured.

Advertising works

With targeted advertising, the conversion rate for the appointments section rose to quite comfortable levels. Unfortunately, the interest rate practically stopped the company in the first round and advertising had to be put on hold. Fortunately, the staff had a way to cope and once the epidemic subsided, cooperation was resumed.

Attacking the site

The digital teams had been wondering for some time how the current site could produce such good results, even though there were clear challenges in the content structure in terms of sales and web browsing. The best explanation was an old, existing customer base that was used to using the site, but also credible content that emphasised professionalism and expertise.

However, every now and then, Digiteam tried to bring up the shortcomings in meetings, and when the epidemic subsided, the issue was discussed and it was decided to tweak the site slightly.

The redesign modified the logic of the page-by-page customer journey, streamlined the visual presentation of content and ensured that the right objectives were targeted at the right time. At the same time, SEO work was carried out in terms of technical implementation, content elements and page map.

Results from

As the cooperation started only a few months before the start of the interest rate and no analytical data were available before then, a direct comparison of the results from different years is not really meaningful or possible. The trend would look too good. But if the results on the old site were already good, the current situation is as follows:

Conversions 1.1.-17.5.2022 (deliberately including lock-down time in the early part of the year, which will lower the results.)

• Conversion rate for the whole site 7,24%
• Advertising conversion rate 8,90% (no brand searches!)
• Number of conversions 1200 units
  • Appointments 885 pcs
  • Gift card order 204 pcs
  • Phone link click 69 pcs
  • Click on an email link 35 pcs
  • Sending a contact form 7 pcs

Digiteam's perspective

From the start, the client has been able to articulate their objectives, i.e. what they want to achieve. Both sides have discussed openly what has worked and what has not. When communication and trust work, even in difficult situations the client has been prepared to put in a fair amount of effort and take risks in relation to his own resources. This has allowed solutions to be found that deliver results and makes the service meaningful for the agency and the experts.