The case of the Roofing Centre:
Digiteam helped Roof Centre increase the number of leads coming through its website by more than 200%

Challenge

Traffic from search engines is one of the most important customer acquisition channels for Roofing Centre. Previously implemented Google Ads advertising was not yielding enough results and the goal was to find an agile partner to be responsible for developing paid search advertising and web analytics.

Immediately after joining the company, the Marketing Manager of Kattokeskus put out a call for a new Google Ads partner. They were looking for a partner who could perform search engine marketing effectively and flexibly, and who would be able to take Kattokeskus' digital marketing forward.

Digiteam was chosen because it was able to offer just the right range of services to meet the customer's needs. In addition, from the outset, the collaboration between Kattokeskus and Digiteam was set clear, measurable objectives, making it easy to measure the results of the collaboration.

Results of cooperation

  • "Digiteam has helped Roof Centre to increase the number of leads coming through the network by over 200 % in two years. We are also pleased with Digiteam's expertise, service and flexibility. Digiteam is agile and competent enough for us. I am also particularly pleased with the monthly meetings where I can freely exchange digital marketing ideas with our partner."

    Kattokeskus, Marketing Manager Kalle Tuominen

  • "At Digiteam, we have been working with Kattokeskus since 2019 and it was clear from the beginning that we could bring more sales to the customer with our expertise. In the Kattokeskus partnership, we put a proactive model at the heart of the cooperation, where the agreed Google Ads measures are systematically and regularly implemented by our experts. In this way, we ensure that all campaigns are delivering maximum returns all the time."

    Riku Seppälä, Digiteam

Solution / Areas of cooperation

  • continuous development of Google Ads advertising 
  • creation of landing pages
  • active testing, e.g. using Google machine learning
  • search engine optimisation consultancy
  • Facebook advertising consultancy
  • web analytics
  • regular face-to-face SME meetings
  • transparent reporting of results and changes

Founded in 1997, Kattokeskus is a family business that has grown over the years into a team of 180 people and six branches. Kattokeskus has completed more than 10 000 roof repairs since its creation. Rooted in the traditional Finnish skills of carpentry and metalworking, today Kattokeskus combines modern working methods, a commitment to high quality and the use of new innovations in the industry for the benefit of its customers.

Digiteam is a 9-person digital marketing specialist company that takes its clients' digital marketing forward in a data-driven way. We develop the sales and marketing of around 80 Finnish SMEs with a proactive approach. Our cooperation model also aims to increase the skills and understanding of the client's staff in digital marketing and online business development.

Digiteam's customers include A.Vogel, Esperi, Hexaplan, Kattokeskus, Masino, Newsec, PP-auto, Stalatube

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