Case Providental:
Facebook advertising brought in over 60 leads in a month!

Advertising works well and generates customers for Providental Dentists. Learn how influencer marketing and Facebook advertising can help Providental Dentists get more business.

Objectives of cooperation

Providental Dentists' goal was to increase quality client visits for Invisalign orthodontic services Facebook advertising with the help of. The Invisalign orthodontic treatment service is commercially important for the client, bringing significant revenue to the company.

Challenges

During the campaign, the challenge was the general global situation regarding the interest rate pandemic and the simultaneous marketing of Invisalign orthodontic treatment by the major dental chains. In addition, the price of Invisalign orthodontics and the challenges this price posed to Facebook advertising were also perceived as a challenge.

Facebook advertising generally performs best for lower-priced products and services, where consumers can make a "impulse purchase" by seeing a relevant ad. Together with our client, we wanted to test how Facebook advertising works for a multi-thousand euro investment related to the client's own wellbeing.

Solution

• A dedicated landing page was created on the website for Invisalign orthodontic treatment
• Leveraging influencer marketing as part of Facebook advertising
• Facebook advertising campaigns
• The success metrics installed were the confirmed referrals from the landing page contact forms using web analytics

Results through Facebook advertising

• Over 60 contacts/leads via landing pages during the month
• Facebook advertising generated by far the most interactions during the campaign compared to all other digital channels
• The media cost of one contact via Facebook is around €11