PolarPro updated its website to meet today's requirements
PolarPro Henkilöstöratkaisut Oy was established in 2008 and is a deep-pocketed provider of HR and logistics solutions, serving companies of all sizes with a versatile service package.
Background and objectives for the website redesign
PolarPro is a company specialising in logistics and transport staffing solutions, serving both small and large players in their field. The company's website was in need of modernisation as it had become outdated over time. The aim was to clarify the user paths, update the menu and page structure and better highlight customer references. Website redesign to serve two main target groups: jobseekers and B2B customers.
Design and implementation
The project started with a comprehensive keyword research to support the site's search engine optimisation and content solutions. The user paths and interface were designed to support a clear and intuitive user experience. The look and feel was updated to be modern and in line with the PolarPro brand. The new content was expertly produced using photography and videography, giving the site a fresh and professional visual feel.
At the publication stage, redirects were verified, configuration of analytics and the installation of a cookie survey. In addition, the client was trained in the use of the content management system to enable them to manage the site independently in the future.
"There was a good flow with the authors and communication about the content was easy."
Tailored technical solutions
The website was built using WordPress and the Gutenberg editor, which simplified content management for the client. As a special solution, the site was integrated with the Likeit job interface, which allows up-to-date job information to be searched and displayed directly on the website. As a result, content for jobseekers is always up-to-date and easy to find.
Benefits of the reform
The redesign makes the PolarPro website modern and user-friendly. The content is clearly divided into two main target groups: job seekers and B2B customers. The user paths are much more straightforward, making the site easier to navigate. References are now more prominent, helping to convince potential clients of the company's expertise.
Customer feedback and successes
The client has given special thanks for the smooth running of the project. They felt that things moved quickly and all questions were answered promptly. During the content implementation, Essi, Digiteam's content producer, was able to get the desired ideas across immediately and communication with her was smooth. The use of the Gutenberg editor was also praised for its simplicity and ease of use.
"The project was a great success in achieving its objectives. People have really liked the look and feel, and the user paths are now clearer. Everything went quickly and smoothly, and at no point did we get stuck."
Digiteam boosts PolarPro's digital marketing
Digiteam helps PolarPro with their digital marketing development and management, ensuring effective solutions at all times. As part of the partnership, Digiteam is responsible for About Google Ads advertising, which helps you reach the right target groups and drive traffic to your website in a cost-effective way.
Account Based Marketing (ABM) has been introduced as a new opening for cooperation. This targeted marketing model allows PolarPro to target its communications to carefully selected customer accounts and increase the creation of significant customer relationships. Together, these strategies provide greater visibility and reach among PolarPro's target audiences.
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