PP-Auto website taken to a new level with Digiteam
PP-Auto Oy - a car dealership established in 1968 and owned by the Suur-Seudun Osuuskauppa. The company has branches in Lohja, Raisio, Salo and Vantaa. In 2023, PP-Auto delivered more than 3,000 vehicles to its customers, with a turnover of around EUR 64 million.
What was done?
Digiteam completely redesigned the PP-Auto website. The project involved a complete redesign of the site's layout, in particular the browsing and search functions for replacement cars. The car search interface was made modern, easy to use and visually appealing. A comprehensive content management system was also built to allow for easy and flexible content updates.
Project objectives and implementation
The main objectives of the project were to provide a better user experience, create clear customer paths for car buyers and service customers, and improve content management. Improving search engine accessibility and ensuring the scalability of the site for future needs, such as building an online car shop, were also key.
The website was implemented using a combination of WordPress and WooCommerce. The Gutenberg editor was customised with blocks and block sets to suit the client's needs. The information on alternatives is automatically imported from the external system interface, and the sales leads are fed back through the interface for processing by the different branches. The car finance calculator was integrated into the external system, making it easier and faster to calculate finance options.
"After hearing about the difficulties many people have had with web projects, there were none here."
Achievements and impacts
After the redesign, the site will be clearer and more user-friendly. Browsing and searching for cars has become faster and the search options have been significantly increased. The content hierarchy is more logical, and users are intuitively guided to the functions they want to perform, such as buying a car or booking a service. Content management is now much more efficient and search engine visibility has improved thanks to technical optimisations.
The implementation of WooCommerce allows for the continuous development of the site, giving the client company flexibility for future needs.
Customer feedback
PP-Auto Oy has been very satisfied with the implementation and outcome of the project. In the words of the customer:
"The project has gone really well. The end result is exactly what we wanted. We couldn't have expected better."
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