How to do a successful website redesign?

There is no need to fear a website redesign. It can be done in such a way that the site is completed on time, is fun to work on and does not overburden the company's staff. Even large-scale website redesigns can be carried out smoothly and with good results, as long as the model is right.

And when the end result is a website that delivers the desired results for the business, what better could you ask for?

The combination of a good process and hard work produces experiences such as:

  • "I really appreciated Digiteam's agility and easy communication during the project. When I told them about a particular need, I could get, for example, four possible solutions and ideas about their suitability. They gave us some good ideas for new functionality on the site, which now saves us time and effort."
    Nina Singh, Marketing Manager, Esperi Care Oy
  • "With Digiteam, the visibility of our website has improved exponentially. The website has been redesigned, content production has been purchased, analytics have been put in place. We particularly value the regular discussions about what can be done now and where we are heading. Digiteam is genuinely interested in the progress of our company. It's not worth saying this out loud, but we're not giving up on cooperation, no matter what the cost. Every month the results speak for a profitable cooperation."
    Eero Aaltonen, MMClinic
  • "The most successful website project I've ever been involved with in my career."
    Minna Paulin, Apollokaihdin and Markiisi Oy
  • "You've done a great job for us with a big website redesign. Highly recommend"
    Jani Nurisalo, Sales and Marketing Director, Esperi Care Oy
  • "The project has gone really well. The end result is exactly what we wanted. We couldn't have expected better."
    Petteri Heiskanen, Managing Director, PP-auto Oy
  • "There was a good flow with the authors and communication about the content was easy. Everything went quickly and smoothly, and at no point did we get stuck."
    Riikka Rantanen, Marketing Manager, PolarPro Oy
  • "Cooperation was easy and straightforward throughout the project. You designed the website to meet our needs and the end result is exactly what we wanted. Thank you very much!!"
    Julia Kaarni, Saga Care, Marketing Specialist
  • "The project went well and despite the busy schedule, the website was launched on time. Choosing Digiteam to implement the website was a natural choice, as we were already used to good cooperation and communication due to our previous cooperation."
    Tero Ilomäki - Managing Director of Tampere Vihrerrakennus Oy
  • "Our group has now implemented three different websites with Digiteam and our experience has been very positive. Throughout the project we knew where the process was going and who we could contact. Digiteam also managed to meet the fast pace of the project and the site was completed within the agreed timeframe. I can highly recommend Digiteam as a website partner - we got exactly what we were promised."
    Nina Singh, Marketing Manager, Esperi Care Oy
  • "I really appreciate our cooperation and Digiteam's wide range of services - we have found a true professional for all our marketing needs. The website and the customer references we have produced are impeccable and represent excellence. Digiteam's services have also always matched our needs and budget."
    Miia Kauppinen, Sales Director, Tradehit Oy
  • "Our cooperation with Digiteam has been very smooth and fruitful. Digiteam's excellent understanding of our customers and the ability of their experts to define and distinguish the measures that are relevant to our needs have been key to the success and efficient execution of our projects. With Digiteam, we redesigned the website, launched LinkedIn advertising, native advertising and created an effective analytics platform for visitor tracking and advertising measurement. Digiteam provided and executed the projects with a consultative approach from planning to implementation, not forgetting regular follow-up and analytical support."
    Titta Mantila, Managing Director, Oppiva Invest Oy

What is behind these successful website redesigns?

Download the Website Redesigner's Guide Request a quote on the website

The anatomy of a smooth site reform

In a website redesign, the partner's project management skills determine the smoothness of the site redesign. 

The ease and smoothness of the website redesign is based on

  • For good target mapping
  • For quality project management
  • Clear business objectives for the site
  • Clear responsibilities for the site project
  • Right resourcing
  • A realistic timetable

Good progress is also boosted by the extensive resources and wide-ranging expertise of the site partner. When all the services related to the site, such as search engine optimisation, analytics, content production, etc., are available from a single source, the project runs smoothly.  

The road to success is opened already at the tender stage

At the request for proposal stage, the partner is responsible for identifying the site's 

  • Business objectives
  • Scope in terms of content
  • Technical features and functionalities
  • Any other partners involved in the project

You also need to find out what resources the company itself can offer.

When the mapping is done well, the partner's bid will match the scope and workload of the project as closely as possible. This means that the project gets off to a good start, right from the start, with the right amount of work. This also avoids unexpected additional costs and resourcing challenges.

During the site redesign

The project kick-off will outline the objectives, the project phases, the people responsible, the first actions and their follow-up, and the follow-up.

After the start, everyone knows their role and how the project will progress. At the end of each meeting, the next steps are agreed so that the project does not stagnate.

In a phased project, everyone keeps track of where we are and what has been done. Phasing also creates flexibility and the site project can progress in iterations, within the constraints of the objectives.

Managing the website project and communication

Website redesign during which the responsibility for managing the project falls to the site partner. The partner's role is to ensure that the different stages of the site are progressing and that everyone is fulfilling their responsibilities. 

Status updates keep the company's marketing or responsible persons informed about the progress of the project and address the necessary changes.The company is mainly responsible for following the instructions of the project management and enjoying the journey.

A field-tested model for website renewal

This approach and good communication ensures that the project is on schedule, everyone is aware of where we are, and the work is meaningful, enjoyable and smooth. 

Digiteam's website redesign process has been planned down to the last detail to ensure that even major website redesigns can be completed painlessly.

Download the Website Redesigner's Guide Request a quote on the website

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