The case of Tampere Viherakennus Oy:
Website design and implementation

Tampere Green Building is a fast-growing green building company, established in 2015 and among the best in its field. The company's customers include private households, summer cottages, housing associations, property management companies, municipalities, cities and construction companies.

  • "We started working with Digiteam's Antti Kärje on Google advertising back in 2015. Over the years, Digiteam has also helped with the functionality, promotability and search engine discoverability of the old site."

    Tero Ilomäki - Managing Director of Tampere Vihrerrakennus Oy

Hard growth

Tampere Green Building has grown from a company with a few employees and a turnover of a few hundred thousand euros to a company with more than twenty employees and a turnover of more than €1.4 million in 2020. The company has also expanded its activities to include To Hämeenlinna.

This growth has been underpinned by quality workmanship and customer relations, but also by a strong digital marketing foundation, developed and built in collaboration with Digiteam.

Towards a website overhaul

A small, friendly company has become a green contractor for large, demanding garden and outdoor projects. As the company grew, the old, well-serviced website came to an end. We wanted the website to better reflect our expertise and the way we currently operate. It was particularly important that the content and layout would send the right message to public sector organisations and companies that play a key role in the company's current activities.

We put website service providers out to tender. Although Digiteam's price was by no means the cheapest, as a company selling specialist services, we knew that this is where expertise pays off.

  • "The project went well and despite the busy schedule, the website was launched on time. Choosing Digiteam to implement the site was a natural choice, as we were already used to good cooperation and communication thanks to the Google Ads cooperation."

    Tero Ilomäki - Managing Director of Tampere Vihrerrakennus Oy

Visibility and sales

The revamped website gives the company a professional and competent image. Sales has not been forgotten, but at the same time, efforts have been made to ensure that the content guides the visitor towards contacting the company based on their needs. The site has seen a significant increase in conversion rates and conversion rates.

  • "From Digiteam's perspective, there were a few clear reasons for the success of the project. Firstly, the client was committed to the website project and did not think that the work could be completely outsourced to achieve a good result. This is very important.

    Secondly, the Tampere Green Building was able to produce its own content and, with the help of Digiteam, to explain its services so that the content works online.

    The third factor was the pictures. The client had enough quality images of their yard projects to give the site a high quality look.

    Fourthly, the client was able to clearly express his/her opinion and will, but also to listen and receive the perspective of digital professionals when necessary."

    Antti Kärki, Digiteam
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