{"id":3630,"date":"2025-02-06T13:53:51","date_gmt":"2025-02-06T13:53:51","guid":{"rendered":"https:\/\/digiteam.fi\/?p=3630"},"modified":"2025-03-11T06:37:13","modified_gmt":"2025-03-11T06:37:13","slug":"information-on-native-advertising","status":"publish","type":"post","link":"https:\/\/digiteam.fi\/en\/tietoa-natiivimainonnasta\/","title":{"rendered":"About native advertising"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id3630_17b9f7-b0{margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id3630_17b9f7-b0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3630_17b9f7-b0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3630_17b9f7-b0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3630_17b9f7-b0{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}.kb-row-layout-id3630_17b9f7-b0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3630_17b9f7-b0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id3630_17b9f7-b0{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}}@media all and (max-width: 767px){.kb-row-layout-id3630_17b9f7-b0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3630_17b9f7-b0{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3630_17b9f7-b0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3630_a66da4-65 > .kt-inside-inner-col{display:flex;}.kadence-column3630_a66da4-65 > .kt-inside-inner-col,.kadence-column3630_a66da4-65 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3630_a66da4-65 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3630_a66da4-65 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column3630_a66da4-65 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column3630_a66da4-65 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column3630_a66da4-65 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3630_a66da4-65 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3630_a66da4-65{position:relative;}@media all and (max-width: 1024px){.kadence-column3630_a66da4-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column3630_a66da4-65 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3630_a66da4-65\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3630_2f0197-c9, .wp-block-kadence-advancedheading.kt-adv-heading3630_2f0197-c9[data-kb-block=\"kb-adv-heading3630_2f0197-c9\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3630_2f0197-c9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3630_2f0197-c9[data-kb-block=\"kb-adv-heading3630_2f0197-c9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3630_2f0197-c9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3630_2f0197-c9[data-kb-block=\"kb-adv-heading3630_2f0197-c9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading3630_2f0197-c9 lead wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading3630_2f0197-c9\">Natiivimainonta tarkoittaa artikkelimainontaa, jota voidaan verrata printiss\u00e4 k\u00e4ytettyihin advertoriaaleihin. Riippuen toteutuskanavasta, artikkeli julkaistaan joko median omistamilla alustoilla tai mainostajan omalla sivustolla.&nbsp;<br><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">Suosittelemme k\u00e4ytt\u00e4m\u00e4\u00e4n artikkelin julkaisua omalla sivustolla. T\u00e4ll\u00f6in artikkelin lukijat saadaan oman sis\u00e4ll\u00f6n \u00e4\u00e4reen, laskeutumissivun voi toteuttaa haluamallaan tavalla ja k\u00e4vij\u00e4\u00e4 voidaan ohjata artikkelista eteenp\u00e4in halutulla tavalla. N\u00e4in my\u00f6s k\u00e4vij\u00f6ist\u00e4 ker\u00e4tt\u00e4v\u00e4 analytiikkatieto saadaan tarvittaessa hy\u00f6dynnetty\u00e4 ja tuloksiin voidaan reagoida nopeasti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Milt\u00e4 natiivimainos n\u00e4ytt\u00e4\u00e4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Artikkelia mainostetaan uutismedioissa ja niiss\u00e4 pyrit\u00e4\u00e4n asiapohjaiseen, mutta mielenkiintoiseen viestiin. Mainokset n\u00e4ytt\u00e4v\u00e4t mediassa uutisvirran artikkeleilta, mutta niiss\u00e4 lukee \u201dSponsoroitu\u201d tai \u201dMainos\u201d. Uutismedioissa ihmiset hakevat mielenkiintoisia artikkeleita ja t\u00e4st\u00e4 syyst\u00e4 mainokseen on t\u00e4rke\u00e4 l\u00f6yt\u00e4\u00e4 tarttuva ja huomiota her\u00e4tt\u00e4v\u00e4 viesti.<\/p>\n\n\n<style>.kb-image3630_dab916-86 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image3630_dab916-86 size-full\"><img decoding=\"async\" width=\"884\" height=\"460\" src=\"https:\/\/digiteam.fi\/wp-content\/uploads\/Nativiimainonnan-esimerkkeja.jpg\" alt=\"\" class=\"kb-img wp-image-3632\" srcset=\"https:\/\/digiteam.fi\/wp-content\/uploads\/Nativiimainonnan-esimerkkeja.jpg 884w, https:\/\/digiteam.fi\/wp-content\/uploads\/Nativiimainonnan-esimerkkeja-300x156.jpg 300w, https:\/\/digiteam.fi\/wp-content\/uploads\/Nativiimainonnan-esimerkkeja-768x400.jpg 768w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Artikkelin vaatimukset<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">My\u00f6s kukin media arvioi artikkelin sopivuuden natiivimainontaan. Pelk\u00e4t mainosl\u00e4nd\u00e4rit eiv\u00e4t sellaiseksi kelpaa. Perinteinen display-mainonnassa k\u00e4ytetty \u201dosta nyt\u201d -mainonta ei my\u00f6sk\u00e4\u00e4n toimi, sill\u00e4 artikkelimainen sis\u00e4lt\u00f6 ei kohtaa tuon tyyppisen mainonnan viesti\u00e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Natiivimainonnan laskeutumissivu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Laskeutumissivun rooli on eritt\u00e4in t\u00e4rke\u00e4 ja siin\u00e4 pit\u00e4\u00e4 huomioida se, kuinka artikkelin lukijoita pyrit\u00e4\u00e4n hy\u00f6dynt\u00e4m\u00e4\u00e4n, tai viem\u00e4\u00e4n eteenp\u00e4in, vai riitt\u00e4\u00e4k\u00f6 tavoitteeksi pelkk\u00e4 artikkelin lukeminen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pelkk\u00e4 artikkelin hyv\u00e4 idea ei riit\u00e4, vaan laskeutumissivun visuaalisen suunnittelun ja materiaalien pit\u00e4\u00e4 olla my\u00f6s ensiluokkaisia, jos kohderyhm\u00e4 halutaan vakuuttaa tai ohjata eteenp\u00e4in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Milloin ja miten natiivimainontaa kannattaa k\u00e4ytt\u00e4\u00e4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/digiteam.fi\/digit-marketing\/natiivimainonta\/\">Natiivimainonta<\/a> sopii uusien tuotteiden tai palveluiden mainostamiseen, tai silloin jos tuotteisiin tai palveluihin tuodaan aivan uudenlaista n\u00e4k\u00f6kulma. Hyvin usein sit\u00e4 k\u00e4ytet\u00e4\u00e4n tietoisuuden kasvattamiseen ja koska t\u00e4ss\u00e4 vaiheessa kohderyhm\u00e4 on vasta ostopolkunsa alussa, ei ole realistista odottaa lyhyell\u00e4 aikav\u00e4lill\u00e4 ostokonversioita, tai tarjouspyynt\u00f6j\u00e4. Niit\u00e4kin voi toki tulla.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Natiivimainoksissa ei siis pid\u00e4 suoraan myyd\u00e4 mit\u00e4\u00e4n. Sill\u00e4 pyrit\u00e4\u00e4n vaikuttamaan oikeaan kohtaan asiakkaan ostopolkua, oikealla kulmalla. Hy\u00f6ty tulee viiveell\u00e4 ja t\u00e4st\u00e4 syyst\u00e4 natiivimainonnassa pit\u00e4\u00e4 mitata oikeita asioita ja oikealla aikaj\u00e4nteell\u00e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nopeatempoisuuden sijaan perehtymist\u00e4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uutismedioissa luetaan artikkeleita. H\u00e4t\u00e4iset verkon selaajat ovat uutismedioissa valmiimpia perehtym\u00e4\u00e4n mielenkiintoisiin aiheisiin. T\u00e4st\u00e4 syyst\u00e4 natiivimainonta tarjoaa mahdollisuuden esitell\u00e4 ja perustella monimutkaisempia ja vaikeammin sis\u00e4istett\u00e4vi\u00e4 asioita, kuten esimerkiksi <a href=\"https:\/\/digiteam.fi\/referenssi\/natiivimainonnalla-tunnettuus-nousuun\/\">Eco Weedkiller on tehnyt aiheesta \u201dMyrkyt\u00f6n rikkaruohon torjunta\u201d<\/a> tai Oppiva Invest Oy aiheesta <a href=\"https:\/\/digiteam.fi\/digimarkkinoinnin-kokonaistoteutus-oppiva_invest\">\u201dUusien teknologioiden hy\u00f6dyt ammatillisessa koulutuksessa\u201d<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Artikkelien avulla voi my\u00f6s rakentaa tai kasvattaa asiantuntijamielikuvaa omassa markkinassa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Natiivimainonta tarkoittaa artikkelimainontaa, jota voidaan verrata printiss\u00e4 k\u00e4ytettyihin advertoriaaleihin. Riippuen toteutuskanavasta, artikkeli julkaistaan joko median omistamilla alustoilla tai mainostajan omalla sivustolla.&nbsp; Suosittelemme k\u00e4ytt\u00e4m\u00e4\u00e4n artikkelin julkaisua omalla sivustolla. T\u00e4ll\u00f6in artikkelin lukijat saadaan oman sis\u00e4ll\u00f6n \u00e4\u00e4reen, laskeutumissivun voi toteuttaa haluamallaan tavalla ja k\u00e4vij\u00e4\u00e4 voidaan ohjata artikkelista eteenp\u00e4in halutulla tavalla. N\u00e4in my\u00f6s k\u00e4vij\u00f6ist\u00e4 ker\u00e4tt\u00e4v\u00e4 analytiikkatieto saadaan tarvittaessa hy\u00f6dynnetty\u00e4&#8230;<\/p>","protected":false},"author":1,"featured_media":3637,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","iawp_total_views":0,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-3630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markkinointi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tietoa natiivimainonnasta \u2013 kuinka onnistut \u2013 Digiteam Oy<\/title>\n<meta name=\"description\" content=\"Tutustu natiivimainontaan ja sen k\u00e4ytt\u00f6tapoihin, eli miss\u00e4, milloin ja miten sit\u00e4 kannattaa k\u00e4ytt\u00e4\u00e4. 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