{"id":3887,"date":"2025-05-20T07:04:12","date_gmt":"2025-05-20T07:04:12","guid":{"rendered":"https:\/\/digiteam.fi\/?p=3887"},"modified":"2025-05-20T07:04:13","modified_gmt":"2025-05-20T07:04:13","slug":"digital-marketing-according-to-the-seasons","status":"publish","type":"post","link":"https:\/\/digiteam.fi\/en\/digimarkkinointia-sesonkien-mukaan\/","title":{"rendered":"Continuous digital marketing requires rhythm"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id3887_2f1faf-f7{margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id3887_2f1faf-f7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3887_2f1faf-f7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3887_2f1faf-f7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3887_2f1faf-f7{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}.kb-row-layout-id3887_2f1faf-f7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3887_2f1faf-f7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id3887_2f1faf-f7{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}}@media all and (max-width: 767px){.kb-row-layout-id3887_2f1faf-f7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id3887_2f1faf-f7{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3887_2f1faf-f7 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3887_39e705-92 > .kt-inside-inner-col{display:flex;}.kadence-column3887_39e705-92 > .kt-inside-inner-col,.kadence-column3887_39e705-92 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3887_39e705-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3887_39e705-92 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column3887_39e705-92 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column3887_39e705-92 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column3887_39e705-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3887_39e705-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3887_39e705-92{position:relative;}@media all and (max-width: 1024px){.kadence-column3887_39e705-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column3887_39e705-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3887_39e705-92\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading3887_3dd3df-e2, .wp-block-kadence-advancedheading.kt-adv-heading3887_3dd3df-e2[data-kb-block=\"kb-adv-heading3887_3dd3df-e2\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3887_3dd3df-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3887_3dd3df-e2[data-kb-block=\"kb-adv-heading3887_3dd3df-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3887_3dd3df-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3887_3dd3df-e2[data-kb-block=\"kb-adv-heading3887_3dd3df-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading3887_3dd3df-e2 lead wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading3887_3dd3df-e2\">Yh\u00e4 useampi yritys tekee <a href=\"https:\/\/digiteam.fi\/digit-marketing\/\">digimarkkinointia<\/a> jatkuvana palveluna. Vakioidut kuukausibudjetit, s\u00e4\u00e4nn\u00f6lliset kampanjarakenteet ja toimistojen kuukausihinnoittelu tuovat tekemiseen tehokkuutta, ennustettavuutta ja skaalautuvuutta. Mutta samalla helposti unohtuu yksi markkinoinnin perusperiaatteista: kaikki ajat eiv\u00e4t ole myynnillisesti samanarvoisia.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Kun vakioidut budjetit est\u00e4v\u00e4t kasvun<\/h2>\n\n\n\n<p>Yleinen k\u00e4yt\u00e4nt\u00f6 on jakaa digimarkkinoinnin budjetti tasan vuoden jokaiselle kuukaudelle. Samat mediat, samat mainosmuodot \u2013 ja sama budjetti, oli kyseess\u00e4 tammikuu tai toukokuu. Vaikka t\u00e4m\u00e4 tuo selkeytt\u00e4 ja hallittavuutta, harvoin se palvelee liiketoiminnan tavoitteita parhaalla mahdollisella tavalla. Todenn\u00e4k\u00f6isesti myynti\u00e4 menetet\u00e4\u00e4n hyv\u00e4n menekin aikana ja sesongin ulkopuolella k\u00e4ytet\u00e4\u00e4n turhan paljon panoksia.<\/p>\n\n\n\n<p>Otetaan esimerkiksi urheiluv\u00e4linekauppa, joka mainostaa lenkkareita ymp\u00e4ri vuoden. Kev\u00e4\u00e4ll\u00e4 ja alkukes\u00e4st\u00e4 kysynt\u00e4 on luonnollisesti moninkertainen. Mutta jos markkinointiin k\u00e4ytetty euro on yht\u00e4 suuri kuin hiljaisena kautena, menetet\u00e4\u00e4n iso osa potentiaalista. Pahimmillaan rahaa k\u00e4ytet\u00e4\u00e4n silloin, kun kukaan ei ole ostamassa \u2013 ja ollaan poissa n\u00e4kyvist\u00e4 silloin, kun asiakkaiden ostohousut ovat jo jalassa.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns3887_4b1855-7f{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns3887_4b1855-7f .kt-button{font-weight:normal;font-style:normal;}.kt-btns3887_4b1855-7f .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns3887_4b1855-7f .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns3887_4b1855-7f .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns3887_4b1855-7f .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns3887_4b1855-7f .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns3887_4b1855-7f .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns3887_4b1855-7f .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns3887_4b1855-7f\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn3887_0c3799-7d.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn3887_0c3799-7d kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/digiteam.fi\/yhteystiedot\/\"><span class=\"kt-btn-inner-text\">Pyyd\u00e4 tarjous markkinoinnin suunnittelusta<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jatkuvuus on hyv\u00e4 \u2013 mutta sen pit\u00e4\u00e4 el\u00e4\u00e4 sesonkien mukana<\/h2>\n\n\n\n<p>Hyv\u00e4 digimarkkinoinnin suunnitelma ei tarkoita, ett\u00e4 mainonta keskeytet\u00e4\u00e4n hiljaisina kausina. P\u00e4invastoin. Juuri silloin kannattaa keskitty\u00e4 br\u00e4ndin tunnettuuteen, <a href=\"https:\/\/digiteam.fi\/digit-marketing\/hakukoneoptimointi\/\">hakukonel\u00f6ydett\u00e4vyyteen<\/a>, remarketingiin ja datan keruuseen. Samalla voidaan testata uusia mainosmuotoja ja <a href=\"https:\/\/digiteam.fi\/verkkosivujen-kehittaminen\/\">kehitt\u00e4\u00e4 verkkosivustoa<\/a> seuraavaa sesonkia varten.<\/p>\n\n\n\n<p>Sen sijaan sesonkien alla ja niiden aikana panokset kannattaa kasvattaa. Budjetin korotus, n\u00e4kyvyyden tehostaminen ja ostovalmiin yleis\u00f6n tavoittaminen ovat kriittisi\u00e4 juuri silloin, kun kysynt\u00e4 on korkeimmillaan \u2013 ja konversiot edullisimmillaan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lumilinkoakaan ei myyd\u00e4 hein\u00e4kuussa<\/h3>\n\n\n\n<p>Sesonkiajattelun logiikka on yksinkertainen: vaikka mainos olisi kuinka tehokas, se ei myy, jos tarve ja ostohalu ovat nollassa. Ja toisinp\u00e4in \u2013 sesongin aikana tuotteet menev\u00e4t muutenkin kaupaksi, mutta mainonta voi moninkertaistaa tuloksen.<\/p>\n\n\n\n<p>Ratkaisuksi kelpaa vuosikellon mukaan rytmitetty digimarkkinointisuunnitelma. Kun suunnittelu ottaa huomioon sesongit, kampanja-ajat ja budjetin vaihtelut, markkinointi osuu oikeaan aikaan oikealla painotuksella \u2013 ja hiljaisina hetkin\u00e4 ei kuluteta turhaan.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns3887_4e34f1-df{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns3887_4e34f1-df .kt-button{font-weight:normal;font-style:normal;}.kt-btns3887_4e34f1-df .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns3887_4e34f1-df .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns3887_4e34f1-df .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns3887_4e34f1-df .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns3887_4e34f1-df .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns3887_4e34f1-df .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns3887_4e34f1-df .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns3887_4e34f1-df\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn3887_a47540-93.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn3887_a47540-93 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/digiteam.fi\/yhteystiedot\/\"><span class=\"kt-btn-inner-text\">Ota yhteytt\u00e4<\/span><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Vuosikello on hyv\u00e4 ty\u00f6kalu digimarkkinoinnin rytmitykseen<\/h3>\n\n\n\n<p>Vuosikello on erinomainen ty\u00f6kalu: se tuo tekemiseen rytmin, jota seuraamalla mainonta on sek\u00e4 suunnitelmallista ett\u00e4 ketter\u00e4\u00e4.<\/p>\n\n\n\n<p>Vuosikello ei my\u00f6sk\u00e4\u00e4n ole staattinen \u2013 siihen voi ja kannattaa tehd\u00e4 muutoksia datan ja kokemuksen perusteella. Mutta sen pohjalle rakennettu digimarkkinointi on aina askeleen edell\u00e4: se ei vain reagoi sesonkeihin, vaan hy\u00f6dynt\u00e4\u00e4 ne t\u00e4ysill\u00e4.<\/p>\n\n\n\n<p>Jatkuva mainonta on tehokasta, kun se ei ole tasapaksua. Kun panostetaan oikeisiin asioihin oikeaan aikaan, saavutetaan enemm\u00e4n tuloksia samalla investoinnilla.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yh\u00e4 useampi yritys tekee digimarkkinointia jatkuvana palveluna. Vakioidut kuukausibudjetit, s\u00e4\u00e4nn\u00f6lliset kampanjarakenteet ja toimistojen kuukausihinnoittelu tuovat tekemiseen tehokkuutta, ennustettavuutta ja skaalautuvuutta. Mutta samalla helposti unohtuu yksi markkinoinnin perusperiaatteista: kaikki ajat eiv\u00e4t ole myynnillisesti samanarvoisia. Kun vakioidut budjetit est\u00e4v\u00e4t kasvun Yleinen k\u00e4yt\u00e4nt\u00f6 on jakaa digimarkkinoinnin budjetti tasan vuoden jokaiselle kuukaudelle. Samat mediat, samat mainosmuodot \u2013 ja sama&#8230;<\/p>","protected":false},"author":1,"featured_media":3906,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","iawp_total_views":0,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-3887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markkinointi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jatkuva digimarkkinointi vaatii sesonkien mukaista rytmi\u00e4<\/title>\n<meta name=\"description\" content=\"Digimarkkinointi ei ole tasapaksua puskemista. 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