{"id":4065,"date":"2025-08-28T09:14:57","date_gmt":"2025-08-28T09:14:57","guid":{"rendered":"https:\/\/digiteam.fi\/?p=4065"},"modified":"2025-08-28T09:15:53","modified_gmt":"2025-08-28T09:15:53","slug":"ai-is-a-good-servant-in-digital-marketing-a-bad-father","status":"publish","type":"post","link":"https:\/\/digiteam.fi\/en\/ai-on-digimarkkinoinnissa-hyva-renki-huono-isanta\/","title":{"rendered":"AI is a good servant in digital marketing, but a bad host"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id4065_b34a20-c5{margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id4065_b34a20-c5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4065_b34a20-c5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4065_b34a20-c5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id4065_b34a20-c5{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}.kb-row-layout-id4065_b34a20-c5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4065_b34a20-c5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id4065_b34a20-c5{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}}@media all and (max-width: 767px){.kb-row-layout-id4065_b34a20-c5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id4065_b34a20-c5{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4065_b34a20-c5 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column4065_8e3f25-3d > .kt-inside-inner-col{display:flex;}.kadence-column4065_8e3f25-3d > .kt-inside-inner-col,.kadence-column4065_8e3f25-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4065_8e3f25-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4065_8e3f25-3d > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column4065_8e3f25-3d > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column4065_8e3f25-3d > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column4065_8e3f25-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4065_8e3f25-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4065_8e3f25-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column4065_8e3f25-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column4065_8e3f25-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4065_8e3f25-3d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4065_13dfe3-78, .wp-block-kadence-advancedheading.kt-adv-heading4065_13dfe3-78[data-kb-block=\"kb-adv-heading4065_13dfe3-78\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4065_13dfe3-78 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4065_13dfe3-78[data-kb-block=\"kb-adv-heading4065_13dfe3-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4065_13dfe3-78 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4065_13dfe3-78[data-kb-block=\"kb-adv-heading4065_13dfe3-78\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4065_13dfe3-78 lead wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading4065_13dfe3-78\">Teko\u00e4ly (AI) on noussut <a href=\"https:\/\/digiteam.fi\/digit-marketing\/\">digimarkkinoinnin<\/a> ytimeen, eik\u00e4 syytt\u00e4. Se tuo mukanaan nopeutta, luovuutta ja tehokkuutta, mutta ei itsess\u00e4\u00e4n ratkaise kaikkea. Markkinoinnin ostajalle t\u00e4rkeint\u00e4 on ymm\u00e4rt\u00e4\u00e4, miss\u00e4 vaiheissa teko\u00e4ly voi aidosti tuoda lis\u00e4arvoa ja miss\u00e4 kohtaa tarvitaan edelleen asiantuntijan n\u00e4kemyksellisyytt\u00e4.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>T\u00e4ss\u00e4 kirjoituksessa pureudumme teko\u00e4lyn rooliin digimarkkinoinnin eri vaiheissa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Markkinoinnin suunnittelussa teko\u00e4ly generoi, asiantuntija valikoi<\/h2>\n\n\n\n<p>Teko\u00e4lyll\u00e4 voi luoda nopeasti kampanjasuunnitelmia, kilpailija-analyysej\u00e4 ja kohderyhm\u00e4hahmotelmia. Ne voivat toimia hyv\u00e4n\u00e4 l\u00e4ht\u00f6kohtana, mutta harvoin sellaisenaan k\u00e4ytt\u00f6kelpoisina.<\/p>\n\n\n\n<p>Teko\u00e4ly ei v\u00e4ltt\u00e4m\u00e4tt\u00e4 tied\u00e4 yrityksesi budjettia, sis\u00e4isi\u00e4 resursseja, asiakkaittesi ja tuotteittesi erityispiirteit\u00e4 tai sesonkivaihteluja. Se ei ennakolta osaa arvioida vaikuttavuutta tai tuloksia. Siksi markkinoinnin asiantuntijan teht\u00e4v\u00e4 on karsia r\u00f6nsyt, haastaa teko\u00e4lyn ehdotuksia ja rakentaa suunnitelma, joka toimii juuri sinun liiketoiminnassasi, suomalaisessa toimintaymp\u00e4rist\u00f6ss\u00e4, oman toimialasi viitekehyksess\u00e4..<\/p>\n\n\n\n<p><em>Teko\u00e4ly voi auttaa p\u00e4\u00e4sem\u00e4\u00e4n nopeammin alkuun, mutta suunnan ja prioriteetit m\u00e4\u00e4rittelee yh\u00e4 ihminen.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sis\u00e4ll\u00f6ntuotantoon AI luo raakaversioita ja inspiraatiota<\/h2>\n\n\n\n<p>AI:n avulla voidaan tuottaa tekstiluonnoksia, ehdotuksia visuaalisiin toteutuksiin ja jopa alustavia mainosversioita. N\u00e4ill\u00e4 voi s\u00e4\u00e4st\u00e4\u00e4 merkitt\u00e4v\u00e4sti aikaa ideointivaiheessa ja parhaimmillaan niist\u00e4 jalostuu kelvollista sis\u00e4lt\u00f6\u00e4 nopean editoinnin j\u00e4lkeen.<\/p>\n\n\n\n<p>Haasteena on kuitenkin konteksti. Ehdotukset voivat perustua esimerkkeihin, suuryrityksiin tai kulttuurisesti vieraisiin s\u00e4vyihin. Siksi lopullinen ty\u00f6 vaatii edelleen k\u00e4sity\u00f6l\u00e4isyytt\u00e4: br\u00e4ndin s\u00e4vy\u00e4, kulttuurin tuntemusta ja kohderyhm\u00e4n ymm\u00e4rryst\u00e4.<\/p>\n\n\n\n<p><em>Teko\u00e4ly voi olla tehokas sparraaja, mutta hyvin harvoin se on br\u00e4ndin \u00e4\u00e4nitorvi.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Medioissa AI on konepellin alla, mutta kuljettaja puuttuu<\/h2>\n\n\n\n<p>Mediakanavien, kuten <a href=\"https:\/\/digiteam.fi\/digit-marketing\/google-mainonta-sem\/\">Googlen<\/a>, <a href=\"https:\/\/digiteam.fi\/digit-marketing\/sosiaalinen-media\/facebook-mainonta\/\">Metan <\/a>tai <a href=\"https:\/\/digiteam.fi\/digit-marketing\/sosiaalinen-media\/linkedin-mainonta\/\">LinkedInin<\/a>, sis\u00e4\u00e4nrakennetut teko\u00e4lyratkaisut ovat kehittyneit\u00e4 \u2013 mutta eiv\u00e4t l\u00e4hesk\u00e4\u00e4n kaikkivoipaisia. Ne vaativat oikeanlaista ohjausta, jotta algoritmit tuottavat haluttua tulosta.<\/p>\n\n\n\n<p>Ammattilainen huolehtii, ett\u00e4 kampanjoille on asetettu realistiset budjetit, tavoitteet ja oikeat mittarit. H\u00e4n varmistaa, ett\u00e4 dataa kertyy riitt\u00e4v\u00e4sti, jotta AI voi optimoida tehokkaasti. Kun t\u00e4t\u00e4 kirjoitetaan alkusyksyst\u00e4 2025, ammattilainen tulkitsee viel\u00e4 tuloksia ja jalostaa niit\u00e4 jatkokehityst\u00e4 varten.<\/p>\n\n\n\n<p>Toistaiseksi AI tarvitsee hyv\u00e4n briiffin \u2013 ja tuloksille viel\u00e4 paremman tulkitsijan, sek\u00e4 mainonnan kehitt\u00e4j\u00e4n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Toistaiseksi AI on suorituskykyinen apuri<\/h2>\n\n\n\n<p>Teko\u00e4ly on markkinoinnissa erinomainen ty\u00f6kalu, mutta se ei tee p\u00e4\u00e4t\u00f6ksi\u00e4 puolestasi. Se ei tunne asiakastasi, toimialaa, markkinaasi eik\u00e4 kulttuuriasi. Teko\u00e4ly ei my\u00f6sk\u00e4\u00e4n ota vastuuta tuloksista ja siihen tarvitaan edelleen asiantuntija.<\/p>\n\n\n\n<p>Markkinoinnin ostajana sinun kannattaa kysy\u00e4: onko kumppanillasi n\u00e4kemyst\u00e4 k\u00e4ytt\u00e4\u00e4 teko\u00e4ly\u00e4 oikein? Ja ennen kaikkea: onko kumppanillasi aito ymm\u00e4rrys ja kiinnostus liiketoimintasi kasvusta?<\/p>\n\n\n\n<p>Me Digiteamissa uskomme, ett\u00e4 oikeilla valinnoilla syntyy oikeita tuloksia ja oikeaa kasvua. Teko\u00e4ly on osa t\u00e4t\u00e4 kokonaisuutta, mutta sen paikka on viel\u00e4 renkin\u00e4, ei is\u00e4nt\u00e4n\u00e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence (AI) has risen to the heart of digital marketing, and for good reason. It brings speed, creativity and efficiency, but it doesn't solve everything by itself. The key for the marketing buyer is to understand at which stages AI can genuinely add value and where expert insight is still needed. In this article, we explore the role of AI at different stages of digital marketing. In marketing planning, AI generates, the expert selects AI can...<\/p>","protected":false},"author":3,"featured_media":4068,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","iawp_total_views":0,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-4065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markkinointi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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