{"id":4134,"date":"2025-09-25T09:04:29","date_gmt":"2025-09-25T09:04:29","guid":{"rendered":"https:\/\/digiteam.fi\/?p=4134"},"modified":"2025-09-25T09:04:31","modified_gmt":"2025-09-25T09:04:31","slug":"what-geo-optimisation-is-and-how-it-is-done","status":"publish","type":"post","link":"https:\/\/digiteam.fi\/en\/mita-geo-optimointi-on-ja-miten-sita-tehdaan\/","title":{"rendered":"What is AI optimisation or GEO and how is it done?"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id4134_a4230d-82{margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id4134_a4230d-82 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4134_a4230d-82 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4134_a4230d-82 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 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var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4134_a4230d-82 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column4134_4097c7-2f > .kt-inside-inner-col{display:flex;}.kadence-column4134_4097c7-2f > .kt-inside-inner-col,.kadence-column4134_4097c7-2f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4134_4097c7-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4134_4097c7-2f > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column4134_4097c7-2f > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column4134_4097c7-2f > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column4134_4097c7-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4134_4097c7-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4134_4097c7-2f{position:relative;}@media all and (max-width: 1024px){.kadence-column4134_4097c7-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column4134_4097c7-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4134_4097c7-2f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading4134_6cf037-1b, .wp-block-kadence-advancedheading.kt-adv-heading4134_6cf037-1b[data-kb-block=\"kb-adv-heading4134_6cf037-1b\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading4134_6cf037-1b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading4134_6cf037-1b[data-kb-block=\"kb-adv-heading4134_6cf037-1b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading4134_6cf037-1b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading4134_6cf037-1b[data-kb-block=\"kb-adv-heading4134_6cf037-1b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading4134_6cf037-1b lead wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading4134_6cf037-1b\">AI-optimointi kannattaa ottaa haltuun, sill\u00e4 osa hauista on siirtynyt ja siirtyy hakukoneista teko\u00e4lypalveluihin.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p>Hakukoneoptimointi ei ole h\u00e4vi\u00e4m\u00e4ss\u00e4 mihink\u00e4\u00e4n, mutta GEO on noussut sen rinnalle ja monilta osin ne kulkevatkin toisiaan tukien.\u00a0 Hyvin tehty SEO on erinomainen l\u00e4ht\u00f6kohta AI-optimoinnille<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mik\u00e4 on GEO?<\/h2>\n\n\n\n<p>GEO eli <em>Generative Engine Optimization<\/em> on lyhenne uudesta tavasta optimoida sis\u00e4lt\u00f6\u00e4 teko\u00e4lyvetoisia hakukoneita varten.&nbsp;<\/p>\n\n\n\n<p>Toisin kuin perinteisess\u00e4 SEO:ssa, GEO:ssa ei keskityt\u00e4 vain siihen, miten hyvin sis\u00e4lt\u00f6 n\u00e4kyy Googlen haussa, vaan siihen, miten yrityksen nimi tai sis\u00e4ll\u00f6t nousevat esiin teko\u00e4lyavusteisissa hakutuloksissa, kuten esim.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bingin Copilotissa\u00a0<\/li>\n\n\n\n<li>ChatGPT:ss\u00e4.<\/li>\n\n\n\n<li>Googlen hakutuloksissa n\u00e4kyviss\u00e4 yhteenvedoissa (esimerkki alla)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"642\" height=\"242\" src=\"https:\/\/digiteam.fi\/wp-content\/uploads\/geo-google-haussa.jpg\" alt=\"\" class=\"wp-image-4135\" srcset=\"https:\/\/digiteam.fi\/wp-content\/uploads\/geo-google-haussa.jpg 642w, https:\/\/digiteam.fi\/wp-content\/uploads\/geo-google-haussa-300x113.jpg 300w, https:\/\/digiteam.fi\/wp-content\/uploads\/geo-google-haussa-18x7.jpg 18w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/figure>\n\n\n\n<p>AI ei anna vastaukseksi linkkilistoja, vaan teko\u00e4lyn muodostaman vastauksen tai ehdotuksen. Ja juuri t\u00e4ss\u00e4 kohtaa GEO tulee kuvaan: <strong>miten varmistat, ett\u00e4 yrityksesi tai sis\u00e4lt\u00f6si mainitaan n\u00e4iss\u00e4 vastauksissa?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI-optimoinnin merkitys<\/h2>\n\n\n\n<p>AI-optimoinnin tavoite on t\u00e4sm\u00e4lleen sama kuin <a href=\"https:\/\/digiteam.fi\/digit-marketing\/hakukoneoptimointi\/\">hakukoneoptimoinnissa<\/a>. Kun yrityksesi l\u00f6ytyy oikeissa yhteyksiss\u00e4, br\u00e4ndisi tunnettuus kasvaa ja saat yhteydenottojen kautta myynti\u00e4.<\/p>\n\n\n\n<p>Saimme tarjouspyynn\u00f6n digimarkkinoinnista, jossa asiakas oli l\u00f6yt\u00e4nyt meid\u00e4t teko\u00e4lyn avulla. H\u00e4n oli kertonut teko\u00e4lylle tarpeensa ja sitten kysynyt listaa mitk\u00e4 firmat heille voisivat sopia ja teko\u00e4ly suositteli k\u00e4\u00e4ntym\u00e4\u00e4n Digiteamin puoleen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Miten AI-optimointia tehd\u00e4\u00e4n k\u00e4yt\u00e4nn\u00f6ss\u00e4?<\/h2>\n\n\n\n<p>AI-optimointi nojaa pitk\u00e4lti samoihin asioihin kuin perinteinen hakukoneoptimointi. Jos perinteinen hakukoneoptimointi on kunnossa, saattaa yrityksesi l\u00f6yty\u00e4 jo t\u00e4ll\u00e4 hetkell\u00e4 AI:sta erilaisissa yhteyksiss\u00e4.<\/p>\n\n\n\n<p>AI-optimointiin liittyy kuitenkin erityispiirteit\u00e4, jotka tulisi ottaa huomioon. T\u00e4rkeimpi\u00e4 n\u00e4ist\u00e4 ovat sis\u00e4lt\u00f6jen rakenteet ja ns. luottamussignaalit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI etsii luottamussignaaleja, arvosteluja ja suosituksia<\/h3>\n\n\n\n<p>Luodessaan vastauksia ja ehdotuksia, teko\u00e4ly kahlaa l\u00e4pi verkosta l\u00f6ytyvi\u00e4 suosituksia ja listauksia virallisiksi katsomistaan l\u00e4hteist\u00e4. Referenssit, linkitykset, hakemistot, erilaiset yrityslistaukset, maininnat somealustoilla ja alan julkaisuissa, sek\u00e4 arvostelut nostavat yrityst\u00e4 AI:n silmist\u00e4 merkitt\u00e4v\u00e4mm\u00e4ksi.<\/p>\n\n\n\n<p>Mit\u00e4 enemm\u00e4n mainintoja l\u00f6ytyy, sen todenn\u00e4k\u00f6isemmin yrityksen nimi tai sen sis\u00e4ll\u00f6t nousevat AI-vastauksissa esille.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Miten sis\u00e4lt\u00f6j\u00e4 pit\u00e4isi kehitt\u00e4\u00e4 AI-optimoinnissa?<\/h3>\n\n\n\n<p>Kun sis\u00e4lt\u00f6jen rakenteet on tehty SEO-ohjeistusten mukaan, niiss\u00e4 pit\u00e4isi olla selke\u00e4t otsikoinnit ja otsikkohierarkiat kunnossa. Sis\u00e4lt\u00f6\u00e4 voidaan luokitella koodissa strukturoidulla datalla (Schema Markup), mik\u00e4 auttaa teko\u00e4ly\u00e4 ymm\u00e4rt\u00e4m\u00e4\u00e4n sen, mink\u00e4laisesta sis\u00e4ll\u00f6st\u00e4 miss\u00e4kin kohtaa on kyse. T\u00e4m\u00e4 luokittelu ei siis n\u00e4y sivuston k\u00e4ytt\u00e4j\u00e4lle.<\/p>\n\n\n\n<p>T\u00e4m\u00e4n lis\u00e4ksi sis\u00e4ll\u00f6iss\u00e4 olisi hyv\u00e4 huomioida seuraavia asioita:<\/p>\n\n\n\n<p><strong>1. Teko\u00e4lyst\u00e4 haetaan tietoa kysymyksill\u00e4<\/strong><\/p>\n\n\n\n<p>Sis\u00e4lt\u00f6, joka vastaa suoraan kysymyksiin, saa todenn\u00e4k\u00f6isemmin n\u00e4kyvyytt\u00e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Muotoile sis\u00e4lt\u00f6\u00e4 Q&amp;A-muotoon<\/li>\n\n\n\n<li>Otsikoi selke\u00e4sti<\/li>\n\n\n\n<li>V\u00e4lt\u00e4 turhaa kiertely\u00e4<\/li>\n<\/ul>\n\n\n\n<p>Esimerkki: \u00c4l\u00e4 kirjoita \u201dYrityksill\u00e4 on monia tapoja l\u00e4hesty\u00e4 AI-optimointia\u2026\u201d vaan <em>\u201dMiten AI-optimointia tehd\u00e4\u00e4n?\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p><strong>2. Sis\u00e4ll\u00f6n tulisi olla l\u00e4hde, johon teko\u00e4ly voi viitata<\/strong><\/p>\n\n\n\n<p>Sis\u00e4ll\u00f6n tulisi olla ytimek\u00e4st\u00e4, informatiivista ja sellaista, ett\u00e4 se voidaan nostaa esiin irrallisena kokonaisuutena niin, ett\u00e4 se s\u00e4ilytt\u00e4\u00e4 ydinsanomansa.<\/p>\n\n\n\n<p>Teko\u00e4ly etsii uskottavia ja asiantuntevia l\u00e4hteit\u00e4. Rakentele sivuistasi luotettavia tiedonl\u00e4hteit\u00e4, jotka:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Antavat t\u00e4sm\u00e4llist\u00e4 ja ajankohtaista tietoa<\/li>\n\n\n\n<li>K\u00e4ytt\u00e4v\u00e4t asiantuntevaa mutta ymm\u00e4rrett\u00e4v\u00e4\u00e4 kielt\u00e4<\/li>\n\n\n\n<li>Perustuvat selke\u00e4\u00e4n rakenteeseen ja otsikointiin<\/li>\n<\/ul>\n\n\n\n<p>Blogiteksteill\u00e4, oppailla ja hyvill\u00e4 palvelukuvauksilla on suuri potentiaali nousta generatiivisiin vastauksiin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mist\u00e4 aloittaa GEO-optimointi?<\/h2>\n\n\n\n<p>GEO-optimointia kannattaa tehd\u00e4 vaiheittain. Kyse on pitk\u00e4n t\u00e4ht\u00e4imen jatkuvasta kehitt\u00e4misest\u00e4, jossa pit\u00e4\u00e4 huomioida AI:n jatkuva kehitys.&nbsp;<\/p>\n\n\n\n<p>Oleellista AI-optimoinnin suunnittelussa on asettua asiakkaan rooliin ja mietti\u00e4, mihin kysymyksiin asiakkaat etsiv\u00e4t ratkaisuja ja kuinka niihin vastataan tyhjent\u00e4v\u00e4sti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GEO-toimenpiteit\u00e4<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Selvit\u00e4 sivuston hakukoneoptimoinnin nykytila ja pist\u00e4 perusasiat kuntoon<\/li>\n\n\n\n<li>Kartoita ja listaa nykyiset sis\u00e4ll\u00f6t, sek\u00e4 mahdollisuudet muokata niit\u00e4 paremmin AI-optimointiin sopivaan kysymys-vastaus muotoon<\/li>\n\n\n\n<li>Kirjoita referenssitarinoita, ker\u00e4\u00e4 suosituksia ja arvosteluja<\/li>\n\n\n\n<li>Varmista l\u00f6ytyminen hakemistoissa ja tarkista kuvauksesi Google Yritysprofiilissa<\/li>\n\n\n\n<li>Luo artikkeleita, oppaita, tutkimuksia ja datajulkaisuja<\/li>\n\n\n\n<li>Ker\u00e4\u00e4 linkityksi\u00e4 muilta sivustoilta ja mainintoja some-kanavissa<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>AI-optimointi kannattaa ottaa haltuun, sill\u00e4 osa hauista on siirtynyt ja siirtyy hakukoneista teko\u00e4lypalveluihin. Hakukoneoptimointi ei ole h\u00e4vi\u00e4m\u00e4ss\u00e4 mihink\u00e4\u00e4n, mutta GEO on noussut sen rinnalle ja monilta osin ne kulkevatkin toisiaan tukien.\u00a0 Hyvin tehty SEO on erinomainen l\u00e4ht\u00f6kohta AI-optimoinnille Mik\u00e4 on GEO? GEO eli Generative Engine Optimization on lyhenne uudesta tavasta optimoida sis\u00e4lt\u00f6\u00e4 teko\u00e4lyvetoisia hakukoneita varten.&nbsp;&#8230;<\/p>","protected":false},"author":1,"featured_media":4137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","iawp_total_views":0,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-4134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mit\u00e4 AI-optimointi eli GEO on ja miten sit\u00e4 tehd\u00e4\u00e4n<\/title>\n<meta name=\"description\" content=\"AI-optimointi kannattaa ottaa haltuun, sill\u00e4 osa hauista on siirtynyt ja siirtyy hakukoneista teko\u00e4lypalveluihin. 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