{"id":559,"date":"2021-05-07T12:33:56","date_gmt":"2021-05-07T12:33:56","guid":{"rendered":"https:\/\/digiteam2024.testisivu.dev\/facebook-mainonta-aloittaminen-facebook-business-manager\/"},"modified":"2024-09-26T08:18:26","modified_gmt":"2024-09-26T08:18:26","slug":"start-facebook-advertising-facebook-business-manager","status":"publish","type":"post","link":"https:\/\/digiteam.fi\/en\/facebook-mainonta-aloittaminen-facebook-business-manager\/","title":{"rendered":"Facebook advertising - getting started \/ Facebook Business Manager"},"content":{"rendered":"

Facebook-mainonnan aloittaminen ei ole rakettitiedett\u00e4, mutta valitettavan monessa kohtaa voidaan silti menn\u00e4 pieleen, jos ei tied\u00e4, mit\u00e4 tekee tai ei ymm\u00e4rret\u00e4 mit\u00e4 ollaan ostamassa. T\u00e4ss\u00e4 blogissa tuon esille mit\u00e4 ainakin pit\u00e4isi osata ottaa huomioon kun aloittaa Facebook-mainonnan tekemisen.<\/strong><\/p>\n

Aika usein t\u00f6rm\u00e4\u00e4n ty\u00f6ss\u00e4ni siihen, ett\u00e4 asiakkaalla ei ole tietoa siit\u00e4 kuka on aikoinaan perustanut Facebook Business Managerin eli Facebook-mainonnan<\/a> hallintaty\u00f6kalun. Facebook ei ole kaikista joustavin alusta mainonnan tekemiseen, joten yksikin pieni virhe mainonnan aloituksessa saattaa j\u00e4\u00e4d\u00e4 kummittelemaan asiakkaan tilille. No, miss\u00e4 sitten yleens\u00e4 menn\u00e4\u00e4n vikaan, kun aloitetaan Facebook-mainonta?<\/p>\n

Pid\u00e4 Business Managerin omistajuus yrityksell\u00e4si<\/h2>\n

Usein mainonnan aloittaa markkinointitoimisto tai yritys itse. Kun yritys itse aloittaa mainonnan, saattaa helposti k\u00e4yd\u00e4 niin, ett\u00e4 mainonta aloitetaankin yrityksen ty\u00f6ntekij\u00e4n omalta henkil\u00f6kohtaiselta Business Managerilta, joka ei sovellu kaikkeen, eik\u00e4 sen siirt\u00e4mist\u00e4 yritystiliin ole mahdollista tehd\u00e4. Ongelmaksi asia muodostuu viimeist\u00e4\u00e4n siin\u00e4 vaiheessa, kun Business Managerin perustanut ty\u00f6ntekij\u00e4 l\u00e4htee yrityksest\u00e4, jolloin yritys menett\u00e4\u00e4 kaiken ker\u00e4\u00e4m\u00e4ns\u00e4 mainonnan datan ja joutuu aloittamaan kaiken alusta. Kuulostaako ik\u00e4v\u00e4lt\u00e4?<\/p>\n

Toinen usein tapahtuva virhe on se, ett\u00e4 k\u00e4ytet\u00e4\u00e4n markkinointitoimistoa apuna Facebook-mainonnan aloittamisessa, eik\u00e4 ymm\u00e4rret\u00e4 sit\u00e4, ett\u00e4 markkinointitoimiston perustaessa kaikki tilit asiakkaalle, ei asiakas omista omia tilej\u00e4\u00e4n ja siihen kuuluvaa dataa. Mainostilin siirt\u00e4minen toiselle tilille on Facebookin toimesta tehty mahdottomaksi tai niin hankalaksi, ett\u00e4 k\u00e4yt\u00e4nn\u00f6ss\u00e4 kukaan ei siihen l\u00e4hde.<\/p>\n

[custom-btn title-first=”Facebook-mainonta” link-first=”https:\/\/digiteam.fi\/facebook-mainonta\/” title-third=”Ota yhteytt\u00e4” link-third=”https:\/\/digiteam.fi\/yhteystiedot\/”]<\/p>\n

Aloita Facebook-mainonta oikein<\/h2>\n

No mik\u00e4 sitten olisi se oikea tapa perustaa tilit ja aloittaa Facebook-mainonta?<\/p>\n

Me Digiteamilla uskomme siihen, ett\u00e4 asiakkaan kuuluu omistaa kaikki tilins\u00e4, joten asiakkaan tulisi avata tilit itse meid\u00e4n avullamme. Digiteam pystyy auttamaan vaihe vaiheelta asiakasta Facebook Business Managerin perustamisessa.<\/p>\n

Perustamisen j\u00e4lkeen Facebook Business Manageriin lis\u00e4t\u00e4\u00e4n Digiteam kumppaniksi, joka tarkoittaa, ett\u00e4 p\u00e4\u00e4semme tekem\u00e4\u00e4n mainoksia kyseiselle tilille, mutta emme omista sit\u00e4. Jos yhteisty\u00f6 p\u00e4\u00e4ttyy, meid\u00e4t on silloin helppo poistaa kumppaneista.<\/p>\n

T\u00e4ss\u00e4 muistilista Facebook-mainonnan aloittamiseen:<\/p>\n

    \n
  • Perusta yrityksellesi uusi oma Facebook Business Manager.<\/li>\n
  • Liit\u00e4 Facebook-sivu juuri luomaasi Business Manageriin tai luo uusi Facebook-sivu.<\/li>\n
  • (T\u00e4ll\u00f6in kyseinen Business Manager tulee automaattisesti Facebook-sivun omistajaksi.)<\/li>\n
  • Liit\u00e4 mahdollinen Instagram-tili Business Manageriin.<\/li>\n
  • Luo Business Manageriin uusi mainostili.<\/li>\n
  • (HUOM! ole eritt\u00e4in tarkkana t\u00e4ss\u00e4 kohtaa, sill\u00e4 jos valitset valuutan tai toimialueen v\u00e4\u00e4rin, et pysty sit\u00e4 muuttamaan en\u00e4\u00e4 my\u00f6hemmin!)<\/li>\n
  • Jos sinulla on nettisivut, luo Business Managerissa pixel eli seurantakoodi nettisivun ja Facebookin v\u00e4lille. Lis\u00e4\u00e4 koodi nettisivuille.<\/li>\n
  • Luo pixeliin tapahtumat eli seurattavat konversiot.<\/li>\n
  • Applen iOS 14 p\u00e4ivityksen my\u00f6t\u00e4 tulee nykyisin my\u00f6s vahvistaa nettisivut, joka tarkoittaa Business Managerissa toimialueen eli domainin vahvistusta ja j\u00e4lleen lyhyen koodin lis\u00e4\u00e4mist\u00e4 nettisivuille.<\/li>\n
  • T\u00e4m\u00e4n j\u00e4lkeen kaikki on valmista, ja voidaan lis\u00e4t\u00e4 ihmisi\u00e4 ja kumppaneita Facebook Business Managerin k\u00e4ytt\u00e4jiksi, jos se on tarpeen.<\/li>\n
  • Muista my\u00f6s jakaa kaikille resursseja erikseen!<\/li>\n<\/ul>\n

    Miten v\u00e4ltt\u00e4\u00e4 yleisimm\u00e4t virheet:<\/h2>\n
      \n
    • \u00c4l\u00e4 aloita mainostusta omasta henkil\u00f6kohtaisesta Facebook Business Managerista.<\/li>\n
    • Jos ostat palvelun markkinointitoimistolta, \u00e4l\u00e4 anna toimiston perustaa Business Manageria ja mainostili\u00e4 yrityksesi puolesta.<\/li>\n
    • \u00c4l\u00e4 anna markkinointitoimiston mainostaa yrityst\u00e4si heid\u00e4n omalla mainostilill\u00e4\u00e4n.<\/li>\n<\/ul>\n

      Suurin ongelma ehk\u00e4 kuitenkin on tuo Facebook-sivu ja mainostili eli jos markkinointitoimiston Business Manager omistaa yrityksenne Facebook-sivun, sen siirt\u00e4minen on vaikeaa, varsinkin jos ty\u00f6ntekij\u00e4t ovat vaihtuneet jo useampaan otteeseen, eik\u00e4 tilist\u00e4 ole en\u00e4\u00e4 tietoa. Jos markkinointitoimisto on perustanut teille mainostilin oman Business Managerin alle, t\u00e4m\u00e4 Business Manager tulee aina olemaan mainostilin omistaja.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Facebook-mainonnan aloittaminen ei ole rakettitiedett\u00e4, mutta valitettavan monessa kohtaa voidaan silti menn\u00e4 pieleen, jos ei tied\u00e4, mit\u00e4 tekee tai ei ymm\u00e4rret\u00e4 mit\u00e4 ollaan ostamassa. T\u00e4ss\u00e4 blogissa tuon esille mit\u00e4 ainakin pit\u00e4isi osata ottaa huomioon kun aloittaa Facebook-mainonnan tekemisen. Aika usein t\u00f6rm\u00e4\u00e4n ty\u00f6ss\u00e4ni siihen, ett\u00e4 asiakkaalla ei ole tietoa siit\u00e4 kuka on aikoinaan perustanut Facebook Business…<\/p>","protected":false},"author":1,"featured_media":560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","iawp_total_views":26,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-some"],"acf":[],"yoast_head":"\nFacebook-mainonta - aloittaminen \/ Facebook Business Manager - Digiteam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digiteam.fi\/en\/start-facebook-advertising-facebook-business-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook-mainonta - aloittaminen \/ Facebook Business Manager - Digiteam\" \/>\n<meta property=\"og:description\" content=\"Facebook-mainonnan aloittaminen ei ole rakettitiedett\u00e4, mutta valitettavan monessa kohtaa voidaan silti menn\u00e4 pieleen, jos ei tied\u00e4, mit\u00e4 tekee tai ei ymm\u00e4rret\u00e4 mit\u00e4 ollaan ostamassa. 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