{"id":701,"date":"2023-04-27T06:19:10","date_gmt":"2023-04-27T06:19:10","guid":{"rendered":"https:\/\/digiteam2024.testisivu.dev\/maksuttoman-analytiikan-illuusio\/"},"modified":"2024-09-26T07:02:00","modified_gmt":"2024-09-26T07:02:00","slug":"the-illusion-of-free-analytics","status":"publish","type":"post","link":"https:\/\/digiteam.fi\/en\/maksuttoman-analytiikan-illuusio\/","title":{"rendered":"The illusion of free analytics"},"content":{"rendered":"<p><b>Analytics has never been free, and never will be<\/b><\/p>\n<p>In the early days of analytics, many digital agencies rebelled against paid analytics tools. The argument was that Google Analytics was free, creating the illusion that analytics was free. It was a subtle way of \"being on the client's side\" and saving costs. In the end, a large number of agencies simply threw a GA script on the site and did not take advantage of it in any way, but the client was told that the analytics were fine.<\/p>\n<h2>The use of analytics is evolving<\/h2>\n<p>GA became the most widely used visitor tracking tool on websites, and because it was free, there was no longer much interest in what data it collected and where the data ended up.<\/p>\n<p>Fortunately, the use of analytics has evolved over the years, both in offices and in companies. Now the industry is waking up to the idea of introducing paid and at the same time GDPR-friendly visitor tracking tools, especially in the public sector.<\/p>\n<p>But the fact is that analytics has never been free. For years, the definition and use of analytics has been included in the service fees of more advanced agencies, even if it is not always specified in the invoice.<\/p>\n<h2>What are the costs of using analytics<\/h2>\n<p>The cost of using analytics consists of the technical work and the analysis work. However, very often the biggest cost comes not only from unused analytics, but also from misinterpreted results and the resulting wrong actions.<\/p>\n<h3>Cost of using analytics<\/h3>\n<ol>\n<li>Technical execution\n<ul>\n<li>Commissioning - configuration, technical installation<\/li>\n<li>Building reports and views<\/li>\n<li>Technical maintenance<\/li>\n<\/ul>\n<\/li>\n<li>Qualitative making\n<ul>\n<li>Time spent going through the data<\/li>\n<li>Analysis work<\/li>\n<\/ul>\n<\/li>\n<li>Costs of analytical failure\n<ul>\n<li>Measures taken following incorrect conclusions<\/li>\n<li>Situations not measured and analysed \u2794 Measures not taken that could have been of great benefit<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2>From cost to income<\/h2>\n<p>Analytics should be an investment for which a return is sought. Its use is aimed at improving operational efficiency, i.e. maximising marketing results with the resources available. In the corporate sector, the most common objectives are increased sales or lower customer acquisition costs, and in the public sector, better marketing and communication results.<\/p>\n<h3>How analytics becomes revenue<\/h3>\n<ol>\n<li>Data collection is on target - simply installing a script on a website is not enough<\/li>\n<li>Building useful perspectives \u2794 Getting answers to the right questions and measuring the right things<\/li>\n<li>Understanding the factors affecting the results and reacting correctly to them<\/li>\n<li>Systematic use of analytics<\/li>\n<\/ol>\n<p>It is almost irrelevant whether the tool costs a few hundred dollars a month. Missed opportunities and wrong reactions are much more costly. And in any case, the cost of the work itself (own or purchased) is many times higher than the cost of a software licence.<\/p>","protected":false},"excerpt":{"rendered":"<p>Analytiikka ei ole koskaan ollut maksutonta, eik\u00e4 koskaan tule sit\u00e4 olemaan Analytiikan alkuaikoina useat digitoimistot kapinoivat maksullisia analytiikkaty\u00f6kaluja vastaan. Perusteena k\u00e4ytettiin Google Analyticsin ilmaisuutta, jolla luotiin harha maksuttomasta analytiikasta. Oli raflaavaa \u201dolla asiakkaan puolella\u201d ja s\u00e4\u00e4st\u00e4\u00e4 kuluissa. Loppupeleiss\u00e4 suuri osa toimistoista heitti pelk\u00e4n GA-skriptin sivustolle, eik\u00e4 k\u00e4ytt\u00e4nyt sit\u00e4 mill\u00e4\u00e4n tavoin hyv\u00e4kseen, mutta asiakkaalle kerrottiin, ett\u00e4&#8230;<\/p>","protected":false},"author":3,"featured_media":702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","iawp_total_views":57,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytiikka"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maksuttoman analytiikan illuusio \u2013 Digiteam Oy<\/title>\n<meta name=\"description\" content=\"Analytiikka ei ole koskaan ollut maksutonta, eik\u00e4 sit\u00e4 tule koskaan olemaan. Lue, kuinka analytiikasta saadaan tuottava investointi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digiteam.fi\/en\/the-illusion-of-free-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maksuttoman analytiikan illuusio \u2013 Digiteam Oy\" \/>\n<meta property=\"og:description\" content=\"Analytiikka ei ole koskaan ollut maksutonta, eik\u00e4 sit\u00e4 tule koskaan olemaan. Lue, kuinka analytiikasta saadaan tuottava investointi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digiteam.fi\/en\/the-illusion-of-free-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Digiteam\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-27T06:19:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-26T07:02:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digiteam.fi\/wp-content\/uploads\/the-sinking-house-in-montmarte-paris-optical-illu-2022-09-02-17-10-10-utc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2100\" \/>\n\t<meta property=\"og:image:height\" content=\"1181\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antti K\u00e4rki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antti K\u00e4rki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/maksuttoman-analytiikan-illuusio\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/maksuttoman-analytiikan-illuusio\\\/\"},\"author\":{\"name\":\"Antti K\u00e4rki\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#\\\/schema\\\/person\\\/6b76915aa6dce9f322afd292a79147ef\"},\"headline\":\"Maksuttoman analytiikan illuusio\",\"datePublished\":\"2023-04-27T06:19:10+00:00\",\"dateModified\":\"2024-09-26T07:02:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/maksuttoman-analytiikan-illuusio\\\/\"},\"wordCount\":403,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/maksuttoman-analytiikan-illuusio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digiteam.fi\\\/wp-content\\\/uploads\\\/the-sinking-house-in-montmarte-paris-optical-illu-2022-09-02-17-10-10-utc.jpg\",\"articleSection\":[\"Analytiikka\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/maksuttoman-analytiikan-illuusio\\\/\",\"url\":\"https:\\\/\\\/digiteam.fi\\\/maksuttoman-analytiikan-illuusio\\\/\",\"name\":\"Maksuttoman analytiikan illuusio \u2013 Digiteam Oy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/maksuttoman-analytiikan-illuusio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/maksuttoman-analytiikan-illuusio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digiteam.fi\\\/wp-content\\\/uploads\\\/the-sinking-house-in-montmarte-paris-optical-illu-2022-09-02-17-10-10-utc.jpg\",\"datePublished\":\"2023-04-27T06:19:10+00:00\",\"dateModified\":\"2024-09-26T07:02:00+00:00\",\"description\":\"Analytiikka ei ole koskaan ollut maksutonta, eik\u00e4 sit\u00e4 tule koskaan olemaan. Lue, kuinka analytiikasta saadaan tuottava investointi.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/maksuttoman-analytiikan-illuusio\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digiteam.fi\\\/maksuttoman-analytiikan-illuusio\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/maksuttoman-analytiikan-illuusio\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digiteam.fi\\\/wp-content\\\/uploads\\\/the-sinking-house-in-montmarte-paris-optical-illu-2022-09-02-17-10-10-utc.jpg\",\"contentUrl\":\"https:\\\/\\\/digiteam.fi\\\/wp-content\\\/uploads\\\/the-sinking-house-in-montmarte-paris-optical-illu-2022-09-02-17-10-10-utc.jpg\",\"width\":2100,\"height\":1181},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/maksuttoman-analytiikan-illuusio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Etusivu\",\"item\":\"https:\\\/\\\/digiteam.fi\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Maksuttoman analytiikan illuusio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#website\",\"url\":\"https:\\\/\\\/digiteam.fi\\\/\",\"name\":\"Digiteam\",\"description\":\"Digiteam\",\"publisher\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digiteam.fi\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#organization\",\"name\":\"Digiteam\",\"url\":\"https:\\\/\\\/digiteam.fi\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digiteam.fi\\\/wp-content\\\/uploads\\\/Digiteam-logo.svg\",\"contentUrl\":\"https:\\\/\\\/digiteam.fi\\\/wp-content\\\/uploads\\\/Digiteam-logo.svg\",\"caption\":\"Digiteam\"},\"image\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#\\\/schema\\\/person\\\/6b76915aa6dce9f322afd292a79147ef\",\"name\":\"Antti K\u00e4rki\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/09ebd1bb2a177f979c02c62e56198a1b34e27fe50877efc56f662f52af8929c2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/09ebd1bb2a177f979c02c62e56198a1b34e27fe50877efc56f662f52af8929c2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/09ebd1bb2a177f979c02c62e56198a1b34e27fe50877efc56f662f52af8929c2?s=96&d=mm&r=g\",\"caption\":\"Antti K\u00e4rki\"},\"description\":\"Hyv\u00e4\u00e4 digimarkkinointia vuodesta 2003, mutta vuosi vuodelta huononevaa huumoria. Kaikki samassa paketissa! Antti katselee markkinointia laajakatseisesti asiakkaan, toimiston ja web-analyytikon silmin, mutta tarttuu hanakasti my\u00f6s yksitt\u00e4isiin asioihin. Antin teksteiss\u00e4 haetaan v\u00e4lill\u00e4 pient\u00e4 her\u00e4ttely\u00e4, sill\u00e4 digimarkkinoinnin toimialalla riitt\u00e4\u00e4 kehitett\u00e4v\u00e4\u00e4.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The illusion of free analytics - Digiteam Oy","description":"Analytics has never been free, and never will be. Find out how to make analytics a profitable investment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digiteam.fi\/en\/the-illusion-of-free-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Maksuttoman analytiikan illuusio \u2013 Digiteam Oy","og_description":"Analytiikka ei ole koskaan ollut maksutonta, eik\u00e4 sit\u00e4 tule koskaan olemaan. Lue, kuinka analytiikasta saadaan tuottava investointi.","og_url":"https:\/\/digiteam.fi\/en\/the-illusion-of-free-analytics\/","og_site_name":"Digiteam","article_published_time":"2023-04-27T06:19:10+00:00","article_modified_time":"2024-09-26T07:02:00+00:00","og_image":[{"width":2100,"height":1181,"url":"https:\/\/digiteam.fi\/wp-content\/uploads\/the-sinking-house-in-montmarte-paris-optical-illu-2022-09-02-17-10-10-utc.jpg","type":"image\/jpeg"}],"author":"Antti K\u00e4rki","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Antti K\u00e4rki","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/digiteam.fi\/maksuttoman-analytiikan-illuusio\/#article","isPartOf":{"@id":"https:\/\/digiteam.fi\/maksuttoman-analytiikan-illuusio\/"},"author":{"name":"Antti K\u00e4rki","@id":"https:\/\/digiteam.fi\/#\/schema\/person\/6b76915aa6dce9f322afd292a79147ef"},"headline":"Maksuttoman analytiikan illuusio","datePublished":"2023-04-27T06:19:10+00:00","dateModified":"2024-09-26T07:02:00+00:00","mainEntityOfPage":{"@id":"https:\/\/digiteam.fi\/maksuttoman-analytiikan-illuusio\/"},"wordCount":403,"commentCount":0,"publisher":{"@id":"https:\/\/digiteam.fi\/#organization"},"image":{"@id":"https:\/\/digiteam.fi\/maksuttoman-analytiikan-illuusio\/#primaryimage"},"thumbnailUrl":"https:\/\/digiteam.fi\/wp-content\/uploads\/the-sinking-house-in-montmarte-paris-optical-illu-2022-09-02-17-10-10-utc.jpg","articleSection":["Analytiikka"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/digiteam.fi\/maksuttoman-analytiikan-illuusio\/","url":"https:\/\/digiteam.fi\/maksuttoman-analytiikan-illuusio\/","name":"The illusion of free analytics - Digiteam Oy","isPartOf":{"@id":"https:\/\/digiteam.fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digiteam.fi\/maksuttoman-analytiikan-illuusio\/#primaryimage"},"image":{"@id":"https:\/\/digiteam.fi\/maksuttoman-analytiikan-illuusio\/#primaryimage"},"thumbnailUrl":"https:\/\/digiteam.fi\/wp-content\/uploads\/the-sinking-house-in-montmarte-paris-optical-illu-2022-09-02-17-10-10-utc.jpg","datePublished":"2023-04-27T06:19:10+00:00","dateModified":"2024-09-26T07:02:00+00:00","description":"Analytics has never been free, and never will be. Find out how to make analytics a profitable investment.","breadcrumb":{"@id":"https:\/\/digiteam.fi\/maksuttoman-analytiikan-illuusio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digiteam.fi\/maksuttoman-analytiikan-illuusio\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digiteam.fi\/maksuttoman-analytiikan-illuusio\/#primaryimage","url":"https:\/\/digiteam.fi\/wp-content\/uploads\/the-sinking-house-in-montmarte-paris-optical-illu-2022-09-02-17-10-10-utc.jpg","contentUrl":"https:\/\/digiteam.fi\/wp-content\/uploads\/the-sinking-house-in-montmarte-paris-optical-illu-2022-09-02-17-10-10-utc.jpg","width":2100,"height":1181},{"@type":"BreadcrumbList","@id":"https:\/\/digiteam.fi\/maksuttoman-analytiikan-illuusio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Etusivu","item":"https:\/\/digiteam.fi\/"},{"@type":"ListItem","position":2,"name":"Maksuttoman analytiikan illuusio"}]},{"@type":"WebSite","@id":"https:\/\/digiteam.fi\/#website","url":"https:\/\/digiteam.fi\/","name":"Digiteam","description":"Digiteam","publisher":{"@id":"https:\/\/digiteam.fi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digiteam.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digiteam.fi\/#organization","name":"Digiteam","url":"https:\/\/digiteam.fi\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digiteam.fi\/#\/schema\/logo\/image\/","url":"https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam-logo.svg","contentUrl":"https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam-logo.svg","caption":"Digiteam"},"image":{"@id":"https:\/\/digiteam.fi\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/digiteam.fi\/#\/schema\/person\/6b76915aa6dce9f322afd292a79147ef","name":"Antti K\u00e4rki","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/09ebd1bb2a177f979c02c62e56198a1b34e27fe50877efc56f662f52af8929c2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/09ebd1bb2a177f979c02c62e56198a1b34e27fe50877efc56f662f52af8929c2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09ebd1bb2a177f979c02c62e56198a1b34e27fe50877efc56f662f52af8929c2?s=96&d=mm&r=g","caption":"Antti K\u00e4rki"},"description":"Good digital marketing since 2003, but the humour gets worse every year. All in one package! Antti takes a broad view of marketing through the eyes of the client, the agency and the web analyst, but he is also keen to tackle individual issues. Antti's texts occasionally seek a little wake-up call, as the digital marketing industry has a lot of room for improvement."}]}},"taxonomy_info":{"category":[{"value":45,"label":"Analytiikka"}]},"featured_image_src_large":["https:\/\/digiteam.fi\/wp-content\/uploads\/the-sinking-house-in-montmarte-paris-optical-illu-2022-09-02-17-10-10-utc-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Antti K\u00e4rki","author_link":"https:\/\/digiteam.fi\/en\/author\/antti\/"},"comment_info":"","category_info":[{"term_id":45,"name":"Analytiikka","slug":"analytiikka","term_group":0,"term_taxonomy_id":45,"taxonomy":"category","description":"","parent":0,"count":12,"filter":"raw","cat_ID":45,"category_count":12,"category_description":"","cat_name":"Analytiikka","category_nicename":"analytiikka","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/posts\/701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/comments?post=701"}],"version-history":[{"count":1,"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/posts\/701\/revisions"}],"predecessor-version":[{"id":1947,"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/posts\/701\/revisions\/1947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/media\/702"}],"wp:attachment":[{"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/media?parent=701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/categories?post=701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/tags?post=701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}