{"id":1631,"date":"2021-04-15T11:49:41","date_gmt":"2021-04-15T11:49:41","guid":{"rendered":"https:\/\/digiteam2024.testisivu.dev\/referenssi\/vaasan-kaupunki\/"},"modified":"2024-10-18T04:51:02","modified_gmt":"2024-10-18T04:51:02","slug":"city-of-vaasa","status":"publish","type":"referenssi","link":"https:\/\/digiteam.fi\/en\/referenssi\/vaasan-kaupunki\/","title":{"rendered":"SEO and analytics - City of Vaasa"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading1631_13df97-67, .wp-block-kadence-advancedheading.kt-adv-heading1631_13df97-67[data-kb-block=\"kb-adv-heading1631_13df97-67\"]{margin-top:var(--global-kb-spacing-xs, 1rem);text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1631_13df97-67 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1631_13df97-67[data-kb-block=\"kb-adv-heading1631_13df97-67\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1631_13df97-67 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1631_13df97-67[data-kb-block=\"kb-adv-heading1631_13df97-67\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading1631_13df97-67 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1631_13df97-67\">Case Vaasan kaupunki:<br>Analytiikka ja data Vaasan kaupungin sivustouudistuksen ytimess\u00e4<\/h1>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-1631_1a1368-df .kt-block-spacer{height:100px;}.wp-block-kadence-spacer.kt-block-spacer-1631_1a1368-df .kt-divider{border-top-width:1px;height:1px;border-top-color:var(--global-palette1, #3182CE);width:100%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-1631_1a1368-df spacer-1\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1631_88520f-7f{margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id1631_88520f-7f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1631_88520f-7f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1631_88520f-7f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1631_88520f-7f{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}.kb-row-layout-id1631_88520f-7f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1631_88520f-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1631_88520f-7f{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}}@media all and (max-width: 767px){.kb-row-layout-id1631_88520f-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1631_88520f-7f{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1631_88520f-7f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1631_6971d2-39 > .kt-inside-inner-col{display:flex;}.kadence-column1631_6971d2-39 > .kt-inside-inner-col,.kadence-column1631_6971d2-39 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1631_6971d2-39 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1631_6971d2-39 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column1631_6971d2-39 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column1631_6971d2-39 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column1631_6971d2-39 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1631_6971d2-39 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1631_6971d2-39{position:relative;}@media all and (max-width: 1024px){.kadence-column1631_6971d2-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column1631_6971d2-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1631_6971d2-39\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"700\" height=\"366\" src=\"https:\/\/digiteam.fi\/wp-content\/uploads\/Vaasa-logo-1.png\" alt=\"\" class=\"wp-image-1637\" style=\"width:295px\" srcset=\"https:\/\/digiteam.fi\/wp-content\/uploads\/Vaasa-logo-1.png 700w, https:\/\/digiteam.fi\/wp-content\/uploads\/Vaasa-logo-1-300x157.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1631_5a336b-79, .wp-block-kadence-advancedheading.kt-adv-heading1631_5a336b-79[data-kb-block=\"kb-adv-heading1631_5a336b-79\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1631_5a336b-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1631_5a336b-79[data-kb-block=\"kb-adv-heading1631_5a336b-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1631_5a336b-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1631_5a336b-79[data-kb-block=\"kb-adv-heading1631_5a336b-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1631_5a336b-79 lead wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading1631_5a336b-79\">Vaasan kaupungin sivusto uudistettiin syksyll\u00e4 2019, jolloin luotiin my\u00f6s yhteinen br\u00e4ndi nelj\u00e4n organisaation kesken (Vaasan kaupunki, matkailuorganisaatio Visit Vaasa, Vaasan seudun kehitys Oy VASEK ja Merenkurkun maailmanperint\u00f6 ry).<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1631_7a6b9b-53, .wp-block-kadence-advancedheading.kt-adv-heading1631_7a6b9b-53[data-kb-block=\"kb-adv-heading1631_7a6b9b-53\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1631_7a6b9b-53 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1631_7a6b9b-53[data-kb-block=\"kb-adv-heading1631_7a6b9b-53\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1631_7a6b9b-53 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1631_7a6b9b-53[data-kb-block=\"kb-adv-heading1631_7a6b9b-53\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1631_7a6b9b-53 lead wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading1631_7a6b9b-53\">Laaja, yli 3000 sivua k\u00e4sitt\u00e4v\u00e4 verkkosivusto tarjoaa tietoa kuntalaisille, matkailijoille, elinkeinoel\u00e4m\u00e4lle ja toimii sis\u00e4isen\u00e4 resurssina my\u00f6s Vaasan kaupungin ty\u00f6ntekij\u00f6ille. Sivuston sis\u00e4ll\u00f6t palvelevat suomen- ja ruotsinkielist\u00e4 v\u00e4est\u00f6\u00e4, lis\u00e4ksi keskeisimm\u00e4t sis\u00e4ll\u00f6t ovat k\u00e4\u00e4nnetty englanniksi.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1631_f54331-4f, .wp-block-kadence-advancedheading.kt-adv-heading1631_f54331-4f[data-kb-block=\"kb-adv-heading1631_f54331-4f\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1631_f54331-4f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1631_f54331-4f[data-kb-block=\"kb-adv-heading1631_f54331-4f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1631_f54331-4f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1631_f54331-4f[data-kb-block=\"kb-adv-heading1631_f54331-4f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1631_f54331-4f lead wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading1631_f54331-4f\">Sivustoa p\u00e4ivitt\u00e4\u00e4 yli 100 sis\u00e4ll\u00f6ntuottajaa kaupungin eri yksik\u00f6iss\u00e4. Uudistuksen yhteydess\u00e4 sis\u00e4ll\u00f6ntuottajille haluttiin tarjota tarkkaa dataa siit\u00e4, miten kaupungin eri kohderyhm\u00e4t etsiv\u00e4t verkosta tietoa, jotka liittyv\u00e4t Vaasan sivuston tarjoamiin palveluihin.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column1631_a7aba5-eb > .kt-inside-inner-col{display:flex;}.kadence-column1631_a7aba5-eb{max-width:600px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column1631_a7aba5-eb{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column1631_a7aba5-eb > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);}.kadence-column1631_a7aba5-eb > .kt-inside-inner-col,.kadence-column1631_a7aba5-eb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1631_a7aba5-eb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1631_a7aba5-eb > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column1631_a7aba5-eb > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column1631_a7aba5-eb > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column1631_a7aba5-eb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1631_a7aba5-eb > .kt-inside-inner-col{background-image:url('https:\/\/digiteam.fi\/wp-content\/uploads\/testimonials-tausta.svg');background-size:102px auto;background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column1631_a7aba5-eb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1631_a7aba5-eb{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column1631_a7aba5-eb{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column1631_a7aba5-eb > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column1631_a7aba5-eb{max-width:600px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column1631_a7aba5-eb > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1631_a7aba5-eb\"><div class=\"kt-inside-inner-col\"><style>.kt-blocks-testimonials-wrap1631_9a5e28-a5 .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap1631_9a5e28-a5 .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap1631_9a5e28-a5 .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap1631_9a5e28-a5 .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap1631_9a5e28-a5 .kt-testimonial-item-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap1631_9a5e28-a5 .kt-testimonial-item-wrap .kt-testimonial-title{color:var(--global-palette1, #3182CE);}.kt-blocks-testimonials-wrap1631_9a5e28-a5 .kt-testimonial-name{color:var(--global-palette3, #1A202C);font-size:17px;line-height:23px;}.kt-blocks-testimonials-wrap1631_9a5e28-a5 .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap1631_9a5e28-a5 .kt-testimonial-item-wrap{max-width:555px;}.kt-blocks-testimonials-wrap1631_9a5e28-a5 .kt-testimonial-media-inner-wrap{width:50px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap1631_9a5e28-a5 .kt-svg-testimonial-icon{justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap1631_9a5e28-a5 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap1631_9a5e28-a5{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap1631_9a5e28-a5 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap1631_9a5e28-a5 kt-testimonial-halign-left kt-testimonial-style-basic kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-1631_d1ac32-02 testimonial-valign-middle wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h2 class=\"kt-testimonial-title\">\u201dData haluttiin valjastaa sis\u00e4ll\u00f6ntuottajien k\u00e4ytett\u00e4v\u00e4ksi\u201d<\/h2><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\"><\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<p>Yhteisty\u00f6n tavoitteina oli my\u00f6s kouluttaa Vaasan kaupungin henkil\u00f6kuntaa huomioimaan hakukonel\u00f6ydett\u00e4vyys laadukkaan sis\u00e4ll\u00f6n tuottamisessa ja oppia hy\u00f6dynt\u00e4m\u00e4\u00e4n web-analytiikkaa itsen\u00e4isesti.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/digiteam.fi\/wp-content\/uploads\/2cc8817a-nettiuutinen-1024x683.webp\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.vaasa.fi\/ajankohtaista\/verkkopalvelu-uudistus-toi-huikean-kasvun-kavijamaariin\/\">Kuva vaasa.fi<\/a><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kaikessa l\u00e4ht\u00f6kohtana parempi palvelu ja k\u00e4ytt\u00e4jien osallistaminen<\/h2>\n\n\n\n<p>Uusi verkkopalvelu on valtakunnallisesti ainutlaatuisen yhteisty\u00f6n tulos. Sivustouudistus toteutettiin kunta- ja organisaatiorajat ylitt\u00e4v\u00e4ss\u00e4 yhteisty\u00f6ss\u00e4. Kyseess\u00e4 on 8 kunnan ja 4 organisaation yhteinen verkkopalvelu. Lis\u00e4ksi tapahtumakalenterissa on edustettuna 15 kunnan tarjonta Pohjanmaan liiton yhteisty\u00f6n my\u00f6t\u00e4, kertoo projektip\u00e4\u00e4llikk\u00f6 Tiina Salonen.<\/p>\n\n\n\n<p>Yhteisen verkkopalvelun my\u00f6t\u00e4 voidaan palvella paremmin ja kokonaisvaltaisemmin niin asukkaita, yrityksi\u00e4 ja matkailijoita, kun kaikki seudun palvelut ja tapahtumat l\u00f6ytyv\u00e4t helposti. Aikaisemmin tietojen l\u00f6ytyminen vaati organisaatioiden toimialueiden ja kuntarajojen tuntemista sek\u00e4 erillisten sivustojen selaamista.<\/p>\n\n\n\n<p>Vaikka Vaasan verkkosivustouudistus oli toteutettu hyvin k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6isesti k\u00e4ytt\u00e4ji\u00e4 osallistaen, ei hakukonel\u00f6ydett\u00e4vyytt\u00e4 tai sivuston web-analytiikka siin\u00e4 vaiheessa oltu viel\u00e4 juurikaan huomioitu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hakukonel\u00f6ydett\u00e4vyys tarkoittaa parempaa palvelua<\/h2>\n\n\n\n<p>Kuntalaiset, matkailijat ja yritysten edustajat k\u00e4ytt\u00e4v\u00e4t kaikki hakukoneita tiedonhankintaprosessin eri vaiheissa. Jos kaupunki tai kunta ei huomioi hakukoneita verkkosivustoillaan, heikent\u00e4\u00e4 se t\u00e4rkeiden kohderyhmien asiakaskokemusta.<\/p>\n\n\n<style>.kadence-column1631_c211d5-04 > .kt-inside-inner-col{display:flex;}.kadence-column1631_c211d5-04{max-width:600px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column1631_c211d5-04{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column1631_c211d5-04 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);}.kadence-column1631_c211d5-04 > .kt-inside-inner-col,.kadence-column1631_c211d5-04 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1631_c211d5-04 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1631_c211d5-04 > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column1631_c211d5-04 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column1631_c211d5-04 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column1631_c211d5-04 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1631_c211d5-04 > .kt-inside-inner-col{background-image:url('https:\/\/digiteam.fi\/wp-content\/uploads\/testimonials-tausta.svg');background-size:102px auto;background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column1631_c211d5-04 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1631_c211d5-04{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column1631_c211d5-04{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column1631_c211d5-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column1631_c211d5-04{max-width:600px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column1631_c211d5-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1631_c211d5-04\"><div class=\"kt-inside-inner-col\"><style>.kt-blocks-testimonials-wrap1631_7a7096-e3 .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap1631_7a7096-e3 .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap1631_7a7096-e3 .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap1631_7a7096-e3 .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap1631_7a7096-e3 .kt-testimonial-item-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap1631_7a7096-e3 .kt-testimonial-item-wrap .kt-testimonial-title{color:var(--global-palette1, #3182CE);}.kt-blocks-testimonials-wrap1631_7a7096-e3 .kt-testimonial-name{color:var(--global-palette3, #1A202C);font-size:17px;line-height:23px;}.kt-blocks-testimonials-wrap1631_7a7096-e3 .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap1631_7a7096-e3 .kt-testimonial-item-wrap{max-width:555px;}.kt-blocks-testimonials-wrap1631_7a7096-e3 .kt-testimonial-media-inner-wrap{width:50px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap1631_7a7096-e3 .kt-svg-testimonial-icon{justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap1631_7a7096-e3 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap1631_7a7096-e3{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap1631_7a7096-e3 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap1631_7a7096-e3 kt-testimonial-halign-left kt-testimonial-style-basic kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-1631_64cd10-73 testimonial-valign-middle wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h2 class=\"kt-testimonial-title\">\u201dYleisin tiedonhaun kanava verkossa on Googlen hakukone.\u201d<\/h2><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\"><\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div>\n\n\n\n<p>T\u00e4h\u00e4n seikkaan Vaasan verkkoviestinn\u00e4n tekij\u00e4t her\u00e4siv\u00e4t ja kilpailuttivat suomalaiset hakukoneoptimoinnin ja web-analytiikan digitoimistot.<\/p>\n\n\n\n<p>Hakukoneoptimoinnista ja web-analytiikasta j\u00e4rjestettiin julkinen tarjouskilpailu, johon tuli m\u00e4\u00e4r\u00e4aikaan menness\u00e4 useita tarjouksia.<\/p>\n\n\n\n<p><i>\u201cKumppanin valintaa tehdess\u00e4 huomio kiinnittyi siihen, kuinka tarpeemme oli huomioitu kokonaisvaltaisesti\u201d<\/i>, kertoo projektip\u00e4\u00e4llikk\u00f6 ja viestint\u00e4suunnittelija <b>Ilari Rautiainen<\/b>.<\/p>\n\n\n\n<p>\u201c<i>Asiasta p\u00e4\u00e4tett\u00e4ess\u00e4 valintaan osallistuvat olivat yksimielisi\u00e4 siit\u00e4, ett\u00e4 Digiteam on paras vaihtoehto viem\u00e4\u00e4n projekti maaliin tavoitteiden mukaisesti\u201d<\/i>, Rautiainen jatkaa.<\/p>\n\n\n\n<p>T\u00e4rkeimmiksi kriteereiksi muodostuivat kilpailukykyisen kokonaisuuden ja hinnan lis\u00e4ksi projektiin osallistuvien vankka kokemus vastaavista projekteista.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/digiteam.fi\/wp-content\/uploads\/Autumn-city_aerial-medium-1024x575.jpg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Kuvaaja: Vaasan kaupunki \/ Mikael Matikainen<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Projektin tavoitteet<\/h2>\n\n\n\n<p>Tavoitteena oli kehitt\u00e4\u00e4 sivuston l\u00f6ydett\u00e4vyytt\u00e4 ja kasvattaa luonnollista k\u00e4vij\u00e4m\u00e4\u00e4r\u00e4\u00e4 vaasa.fi-sivustolla.<\/p>\n\n\n\n<p>Projektip\u00e4\u00e4llikk\u00f6 Tiina Salosen mukaan tavoitteeseen p\u00e4\u00e4stiin kirkkaasti, ja verkkosivustoprojekti onnistui muutenkin yli odotusten.<\/p>\n\n\n\n<p>Sivuston k\u00e4ytt\u00e4j\u00e4m\u00e4\u00e4r\u00e4 kasvoi seitsem\u00e4n kuukauden vertailujaksolla +44 %. Matkailun osioissa saavutettiin k\u00e4ytt\u00e4j\u00e4m\u00e4\u00e4riss\u00e4 +118 % kasvu.<\/p>\n\n\n\n<p>Hyv\u00e4 hakukonel\u00f6ydett\u00e4vyys n\u00e4hd\u00e4\u00e4n my\u00f6s asiakaskokemuksen kehitt\u00e4j\u00e4n\u00e4. Jos k\u00e4ytt\u00e4j\u00e4 l\u00f6yt\u00e4\u00e4 hakukoneesta nopeasti etsim\u00e4ns\u00e4 tiedon ja saa verkkosivustolta vastauksen, pysyy k\u00e4ytt\u00e4j\u00e4kokemus hyv\u00e4n\u00e4 koko tiedonhankintaprosessin aikana.<\/p>\n\n\n<style>.kadence-column1631_9a11cc-a9 > .kt-inside-inner-col{display:flex;}.kadence-column1631_9a11cc-a9{max-width:600px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column1631_9a11cc-a9{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column1631_9a11cc-a9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);}.kadence-column1631_9a11cc-a9 > .kt-inside-inner-col,.kadence-column1631_9a11cc-a9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1631_9a11cc-a9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1631_9a11cc-a9 > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column1631_9a11cc-a9 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column1631_9a11cc-a9 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column1631_9a11cc-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1631_9a11cc-a9 > .kt-inside-inner-col{background-image:url('https:\/\/digiteam.fi\/wp-content\/uploads\/testimonials-tausta.svg');background-size:102px auto;background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column1631_9a11cc-a9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1631_9a11cc-a9{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column1631_9a11cc-a9{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column1631_9a11cc-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column1631_9a11cc-a9{max-width:600px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column1631_9a11cc-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1631_9a11cc-a9\"><div class=\"kt-inside-inner-col\"><style>.kt-blocks-testimonials-wrap1631_c88e97-f2 .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap1631_c88e97-f2 .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap1631_c88e97-f2 .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap1631_c88e97-f2 .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap1631_c88e97-f2 .kt-testimonial-item-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap1631_c88e97-f2 .kt-testimonial-item-wrap .kt-testimonial-title{color:var(--global-palette1, #3182CE);}.kt-blocks-testimonials-wrap1631_c88e97-f2 .kt-testimonial-name{color:var(--global-palette3, #1A202C);font-size:17px;line-height:23px;}.kt-blocks-testimonials-wrap1631_c88e97-f2 .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap1631_c88e97-f2 .kt-testimonial-item-wrap{max-width:555px;}.kt-blocks-testimonials-wrap1631_c88e97-f2 .kt-testimonial-media-inner-wrap{width:50px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap1631_c88e97-f2 .kt-svg-testimonial-icon{justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap1631_c88e97-f2 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap1631_c88e97-f2{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap1631_c88e97-f2 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap1631_c88e97-f2 kt-testimonial-halign-left kt-testimonial-style-basic kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-1631_17a7c9-c3 testimonial-valign-middle wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h2 class=\"kt-testimonial-title\">\u201dHakukoneoptimointi parantaa asiakaskokemusta\u201d<\/h2><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\"><\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Web-analytiikka valjastettiin mittaamaan sivuston k\u00e4ytt\u00f6\u00e4<\/h2>\n\n\n\n<p>Sivuston eri osioita t\u00e4ytyy voida luotettavasti mitata ja pysty\u00e4 seuraamaan kehityst\u00e4 perustuen valittuihin konkreettisiin menestyksen mittareihin. Kaupunkien verkkosivustot koostuvat varsin laajoista kokonaisuuksista, joista vastaavat eri toiminnot. Eri toimintojen kuten matkailun, kuntalaispalveluiden ja elinkeinopalveluiden on pystytt\u00e4v\u00e4 mittaamaan ja raportoimaan oman kokonaisuuden tietoja luotettavasti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hakukoneoptimoinnin ja web-analytiikan projektin sis\u00e4lt\u00f6:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avainsana-analyysi (analyysi toteutettiin suomeksi, ruotsiksi ja englanniksi)<\/li>\n\n\n\n<li>Analytiikan auditointi ja KPI-mittareiden implementointi<\/li>\n\n\n\n<li>SEO-koulutus sis\u00e4ll\u00f6ntuottajille ja laajempi koulutus p\u00e4\u00e4k\u00e4ytt\u00e4jille<\/li>\n\n\n\n<li>Analytiikka-koulutus p\u00e4\u00e4k\u00e4ytt\u00e4jille<\/li>\n\n\n\n<li>Raportoinnin perusteet -workshop Google Looker studiolla (ent. Google Data Studio)<\/li>\n\n\n\n<li>Bonuksena projektiin kuuluu Follow up, jolla varmistetaan, ett\u00e4 projektin eri osa-alueet on saatu k\u00e4ytt\u00f6\u00f6n mahdollisimman hyvin.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Asiakkaan kommentit hyvin sujuneesta projektista<\/h2>\n\n\n<style>.kadence-column1631_0702a6-b7 > .kt-inside-inner-col{display:flex;}.kadence-column1631_0702a6-b7{max-width:600px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column1631_0702a6-b7{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column1631_0702a6-b7 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);}.kadence-column1631_0702a6-b7 > .kt-inside-inner-col,.kadence-column1631_0702a6-b7 > 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class=\"kt-inside-inner-col\"><style>.kt-blocks-testimonials-wrap1631_697a23-f2 .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap1631_697a23-f2 .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap1631_697a23-f2 .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap1631_697a23-f2 .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap1631_697a23-f2 .kt-testimonial-item-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap1631_697a23-f2 .kt-testimonial-item-wrap .kt-testimonial-title{color:var(--global-palette1, #3182CE);}.kt-blocks-testimonials-wrap1631_697a23-f2 .kt-testimonial-name{color:var(--global-palette3, #1A202C);font-size:17px;line-height:23px;}.kt-blocks-testimonials-wrap1631_697a23-f2 .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap1631_697a23-f2 .kt-testimonial-item-wrap{max-width:555px;}.kt-blocks-testimonials-wrap1631_697a23-f2 .kt-testimonial-media-inner-wrap{width:50px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap1631_697a23-f2 .kt-svg-testimonial-icon{justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap1631_697a23-f2 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap1631_697a23-f2{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap1631_697a23-f2 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap1631_697a23-f2 kt-testimonial-halign-left kt-testimonial-style-basic kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-1631_c00328-4c testimonial-valign-middle wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h2 class=\"kt-testimonial-title\">\u201dVoin suositella Digiteamia vastaaviin hakukoneoptimoinnin ja web-analytiikan projekteihin.\u201d<\/h2><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\"><\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div>\n\n\n\n<p><em>\u201cSaamamme avainsana-analyysi ja avainsanaty\u00f6kalu olivat odotettua monipuolisempia ja kaupungin organisaatioiden erilaiset kohderyhm\u00e4t oli huomioitu eritt\u00e4in hyvin.<\/em><\/p>\n\n\n\n<p><em>Projektin aikana palavereissa tarkennettiin analytiikan tarpeita ja lopputuloksena oli analytiikan m\u00e4\u00e4rittely, jossa jokaisen organisaation omat KPI-mittarit oli huomioitu ja mittaus toteutettu.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Etuk\u00e4teen toimitettu analytiikan ty\u00f6kirja toimi hyv\u00e4n\u00e4 esimateriaalina KPI-mittareiden tunnistamisessa.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Koulutusten j\u00e4lkeen osallistujilta saatiin spontaaneja kiitoksia koulutuksen sis\u00e4ll\u00f6st\u00e4. Kaikki sovitut aikataulut pitiv\u00e4t koko projektin ajan ja yhteisty\u00f6 oli kaikin puolin mutkatonta ja joustavaa.\u201d<\/em><\/p>\n\n\n\n<p><strong>Ilari Rautiainen<\/strong><br>Projektip\u00e4\u00e4llikk\u00f6 \/ Viestint\u00e4suunnittelija<br>Konsernihallinto \/ Viestint\u00e4 ja yhteiskuntasuhteet<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The site's measurement works reliably and we have concrete measures of success for each organisation. The SEO guidelines for the content production took into account the different target groups of the city very well. - Ilari Rautiainen, Communications Planner<\/p>","protected":false},"featured_media":2240,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","iawp_total_views":112},"referenssin-kategoria":[55,41],"class_list":["post-1631","referenssi","type-referenssi","status-publish","has-post-thumbnail","hentry","referenssin-kategoria-analytiikka","referenssin-kategoria-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referenssi - Vaasa.fi sivuston hakukoneoptimointi ja SEO - Digiteam Oy<\/title>\n<meta name=\"description\" content=\"Koulutimme ja konsultoimme Vaasan kaupungin vaasa.fi verkkosivuston hakukoneoptimoinnin ja SEO kehityst\u00e4. 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