{"id":2153,"date":"2022-08-25T11:17:00","date_gmt":"2022-08-25T11:17:00","guid":{"rendered":"https:\/\/digiteam2024.testisivu.dev\/?post_type=referenssi&#038;p=2153"},"modified":"2024-11-04T08:18:13","modified_gmt":"2024-11-04T08:18:13","slug":"digital-marketing-development-pp-auto","status":"publish","type":"referenssi","link":"https:\/\/digiteam.fi\/en\/referenssi\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\/","title":{"rendered":"Digital marketing development - PP-Auto"},"content":{"rendered":"<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2153_30a12f-60{margin-bottom:var(--global-kb-spacing-md, 2rem);}.kb-row-layout-id2153_30a12f-60 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2153_30a12f-60 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2153_30a12f-60 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2153_30a12f-60{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}.kb-row-layout-id2153_30a12f-60 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2153_30a12f-60 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id2153_30a12f-60{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}}@media all and (max-width: 767px){.kb-row-layout-id2153_30a12f-60 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2153_30a12f-60{border-top:0px solid var(--global-palette1, #3182CE);border-right:0px solid transparent;border-bottom:1px solid var(--global-palette1, #3182CE);border-left:0px solid transparent;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2153_30a12f-60 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2153_e58f0c-46 > .kt-inside-inner-col{display:flex;}.kadence-column2153_e58f0c-46 > .kt-inside-inner-col,.kadence-column2153_e58f0c-46 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2153_e58f0c-46 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2153_e58f0c-46 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.kadence-column2153_e58f0c-46 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2153_e58f0c-46 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2153_e58f0c-46 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2153_e58f0c-46 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2153_e58f0c-46{position:relative;}@media all and (max-width: 1024px){.kadence-column2153_e58f0c-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 767px){.kadence-column2153_e58f0c-46 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2153_e58f0c-46\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"463\" height=\"109\" src=\"https:\/\/digiteam.fi\/wp-content\/uploads\/ppauto-logo.jpg\" alt=\"\" class=\"wp-image-2154\" style=\"width:295px\" srcset=\"https:\/\/digiteam.fi\/wp-content\/uploads\/ppauto-logo.jpg 463w, https:\/\/digiteam.fi\/wp-content\/uploads\/ppauto-logo-300x71.jpg 300w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/figure>\n<\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2153_fa4308-fc, .wp-block-kadence-advancedheading.kt-adv-heading2153_fa4308-fc[data-kb-block=\"kb-adv-heading2153_fa4308-fc\"]{text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2153_fa4308-fc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2153_fa4308-fc[data-kb-block=\"kb-adv-heading2153_fa4308-fc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2153_fa4308-fc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2153_fa4308-fc[data-kb-block=\"kb-adv-heading2153_fa4308-fc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2153_fa4308-fc lead wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading2153_fa4308-fc\">PP-auto Oy on vuonna 1968 perustettu t\u00e4yden palvelun autotalo, jonka omistaa Suur-Seudun Osuuskauppa. Toimipisteemme sijaitsevat Salossa Meriniityss\u00e4, Raisiossa Kuninkojalla sek\u00e4 Lohjalla Tynninharjulla. Toimitimme vuonna 2022 asiakkaillemme yli 3000 ajoneuvoa ja liikevaihtomme oli 2023 n. 61milj. euroa. PP-autossa ty\u00f6skentelee t\u00e4ll\u00e4 hetkell\u00e4 yli 60 autoalan ammattilaista. Merkkiedustuksessa on Hyundai ja Ford.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Autojen myyntiin vauhtia digimarkkinoinnilla<\/h2>\n\n\n<style>.kadence-column2153_a1754d-1c > .kt-inside-inner-col{display:flex;}.kadence-column2153_a1754d-1c{max-width:600px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column2153_a1754d-1c{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column2153_a1754d-1c > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);}.kadence-column2153_a1754d-1c > .kt-inside-inner-col,.kadence-column2153_a1754d-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2153_a1754d-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2153_a1754d-1c > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column2153_a1754d-1c > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2153_a1754d-1c > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2153_a1754d-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2153_a1754d-1c > .kt-inside-inner-col{background-image:url('https:\/\/digiteam.fi\/wp-content\/uploads\/testimonials-tausta.svg');background-size:102px auto;background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column2153_a1754d-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2153_a1754d-1c{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column2153_a1754d-1c{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column2153_a1754d-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column2153_a1754d-1c{max-width:600px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column2153_a1754d-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2153_a1754d-1c\"><div class=\"kt-inside-inner-col\"><style>.kt-blocks-testimonials-wrap2153_367a02-dc .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap2153_367a02-dc .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap2153_367a02-dc .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap2153_367a02-dc .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap2153_367a02-dc .kt-testimonial-item-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap2153_367a02-dc .kt-testimonial-item-wrap .kt-testimonial-title{color:var(--global-palette1, #3182CE);}.kt-blocks-testimonials-wrap2153_367a02-dc .kt-testimonial-name{color:var(--global-palette3, #1A202C);font-size:17px;line-height:23px;}.kt-blocks-testimonials-wrap2153_367a02-dc .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap2153_367a02-dc .kt-testimonial-item-wrap{max-width:555px;}.kt-blocks-testimonials-wrap2153_367a02-dc .kt-testimonial-media-inner-wrap{width:50px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap2153_367a02-dc .kt-svg-testimonial-icon{justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap2153_367a02-dc .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap2153_367a02-dc{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap2153_367a02-dc .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap2153_367a02-dc kt-testimonial-halign-left kt-testimonial-style-basic kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-2153_9e8515-7e testimonial-valign-middle wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h2 class=\"kt-testimonial-title\">\u201dN\u00e4emme heti digimarkkinoinnin vaikutukset autojen myynniss\u00e4 aiemman odottelun sijaan\u201d<\/h2><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-media-wrap\"><div class=\"kt-testimonial-media-inner-wrap\"><div class=\"kadence-testimonial-image-intrisic\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digiteam.fi\/wp-content\/uploads\/PP-auto-Digiteam-150x150.jpg\" class=\"kt-testimonial-image wp-image-2801 size-thumbnail\" alt=\"\" \/><\/div><\/div><\/div><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\">Petteri Heiskanen, toimitusjohtaja PP-auto<\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div>\n\n\n\n<p>PP-auto ja Digiteam aloittivat yhteisty\u00f6n vuoden 2020 loppupuolelta Google Ads hakusanamainonnan my\u00f6t\u00e4. Aiemmin yritys oli panostanut varsin vahvasti offline-mainontaan; printtimainontaan, ulkomainontaan sek\u00e4 radiomainontaan. Kuluttajien tiedonhankintaprosessin ja automyynnin siirtyess\u00e4 yh\u00e4 vahvemmin digitaalisiin kanaviin, oli luonnollista saada PP-auton valikoimaa ja viesti\u00e4 esille digikanaviin.<\/p>\n\n\n<style>.kadence-column2153_c5a37e-ee > .kt-inside-inner-col{display:flex;}.kadence-column2153_c5a37e-ee{max-width:600px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column2153_c5a37e-ee{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column2153_c5a37e-ee > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);}.kadence-column2153_c5a37e-ee > .kt-inside-inner-col,.kadence-column2153_c5a37e-ee > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2153_c5a37e-ee > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2153_c5a37e-ee > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column2153_c5a37e-ee > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2153_c5a37e-ee > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2153_c5a37e-ee > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2153_c5a37e-ee > .kt-inside-inner-col{background-image:url('https:\/\/digiteam.fi\/wp-content\/uploads\/testimonials-tausta.svg');background-size:102px auto;background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column2153_c5a37e-ee > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2153_c5a37e-ee{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column2153_c5a37e-ee{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column2153_c5a37e-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column2153_c5a37e-ee{max-width:600px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column2153_c5a37e-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2153_c5a37e-ee\"><div class=\"kt-inside-inner-col\"><style>.kt-blocks-testimonials-wrap2153_939f75-07 .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap2153_939f75-07 .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap2153_939f75-07 .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap2153_939f75-07 .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap2153_939f75-07 .kt-testimonial-item-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap2153_939f75-07 .kt-testimonial-item-wrap .kt-testimonial-title{color:var(--global-palette1, #3182CE);font-size:20px;line-height:26px;}.kt-blocks-testimonials-wrap2153_939f75-07 .kt-testimonial-name{color:var(--global-palette3, #1A202C);font-size:17px;line-height:23px;}.kt-blocks-testimonials-wrap2153_939f75-07 .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap2153_939f75-07 .kt-testimonial-item-wrap{max-width:555px;}.kt-blocks-testimonials-wrap2153_939f75-07 .kt-testimonial-media-inner-wrap{width:50px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap2153_939f75-07 .kt-svg-testimonial-icon{justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap2153_939f75-07 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap2153_939f75-07{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap2153_939f75-07 .kt-testimonial-item-wrap .kt-testimonial-title{font-size:18px;line-height:22px;}.kt-blocks-testimonials-wrap2153_939f75-07 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap2153_939f75-07 kt-testimonial-halign-left kt-testimonial-style-basic kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-2153_ecd85d-9e testimonial-valign-middle wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h2 class=\"kt-testimonial-title\">\u201dPrinttimainonnasta digimarkkinointiin siirtyminen on tuonut meille mitattavia tuloksia myynnin osalta. Tunnettuutemme kohderyhmiss\u00e4 ja kohdemarkkinassa on kasvanut ja tavoitamme kuluttajat juuri niiss\u00e4 kanavissa miss\u00e4 he itse aikaa viett\u00e4v\u00e4t.\u201d<\/h2><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-media-wrap\"><div class=\"kt-testimonial-media-inner-wrap\"><div class=\"kadence-testimonial-image-intrisic\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digiteam.fi\/wp-content\/uploads\/PP-auto-Digiteam-150x150.jpg\" class=\"kt-testimonial-image wp-image-2801 size-thumbnail\" alt=\"\" \/><\/div><\/div><\/div><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\">Petteri Heiskanen, toimitusjohtaja PP-auto<\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Suunnitelmallista digitaalisen markkinoinnin tekemist\u00e4<\/h2>\n\n\n\n<p>Vuoden 2020 lopussa liikkeelle l\u00e4hdettiin ketter\u00e4sti maksetun Google Ads-mainonnan avulla. Tavoitteena oli tavoittaa ne potentiaaliset asiakkaat, jotka jo etsiv\u00e4t hakukoneista autoja ja paikallisia autohuoltopalveluita. Jo yhteisty\u00f6n alussa oli kuitenkin selv\u00e4\u00e4, ett\u00e4 pelk\u00e4st\u00e4\u00e4n hakukoneista asiakkaita ei tavoiteta tarpeeksi kattavasti. Digiteam toteutti PP-autolle digitaalisen markkinoinnin suunnitelman, joka ohjaa digitekemist\u00e4 asiakasl\u00e4ht\u00f6isesti.<\/p>\n\n\n<style>.kadence-column2153_ee268e-67 > .kt-inside-inner-col{display:flex;}.kadence-column2153_ee268e-67{max-width:600px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column2153_ee268e-67{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column2153_ee268e-67 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);}.kadence-column2153_ee268e-67 > .kt-inside-inner-col,.kadence-column2153_ee268e-67 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2153_ee268e-67 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2153_ee268e-67 > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column2153_ee268e-67 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2153_ee268e-67 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2153_ee268e-67 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2153_ee268e-67 > .kt-inside-inner-col{background-image:url('https:\/\/digiteam.fi\/wp-content\/uploads\/testimonials-tausta.svg');background-size:102px auto;background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column2153_ee268e-67 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2153_ee268e-67{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column2153_ee268e-67{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column2153_ee268e-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column2153_ee268e-67{max-width:600px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column2153_ee268e-67 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2153_ee268e-67\"><div class=\"kt-inside-inner-col\"><style>.kt-blocks-testimonials-wrap2153_10a03b-27 .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap2153_10a03b-27 .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap2153_10a03b-27 .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap2153_10a03b-27 .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap2153_10a03b-27 .kt-testimonial-item-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap2153_10a03b-27 .kt-testimonial-item-wrap .kt-testimonial-title{color:var(--global-palette1, #3182CE);}.kt-blocks-testimonials-wrap2153_10a03b-27 .kt-testimonial-name{color:var(--global-palette3, #1A202C);font-size:17px;line-height:23px;}.kt-blocks-testimonials-wrap2153_10a03b-27 .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap2153_10a03b-27 .kt-testimonial-item-wrap{max-width:555px;}.kt-blocks-testimonials-wrap2153_10a03b-27 .kt-testimonial-media-inner-wrap{width:50px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap2153_10a03b-27 .kt-svg-testimonial-icon{justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap2153_10a03b-27 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap2153_10a03b-27{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap2153_10a03b-27 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap2153_10a03b-27 kt-testimonial-halign-left kt-testimonial-style-basic kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-2153_946cee-f6 testimonial-valign-middle wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h2 class=\"kt-testimonial-title\">\u201dLiikkeelle l\u00e4hdettiin ketter\u00e4sti maksetun Google Ads-mainonnan avulla. Nyt yhden kanavan sijaan tavoitamme asiakkaat monikanavaisesti eri mainoskanavista\u201d<\/h2><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-media-wrap\"><div class=\"kt-testimonial-media-inner-wrap\"><div class=\"kadence-testimonial-image-intrisic\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digiteam.fi\/wp-content\/uploads\/Riku-150x150.png\" class=\"kt-testimonial-image wp-image-964 size-thumbnail\" alt=\"\" \/><\/div><\/div><\/div><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\">Riku Sepp\u00e4l\u00e4, Digiteam<\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div>\n\n\n\n<p><em>\u201cDigitaalisen markkinoinnin suunnitelma antoi selke\u00e4t tiedot siit\u00e4, miss\u00e4 digikanavissa loppuasiakkaamme k\u00e4ytt\u00e4v\u00e4t aikaa, miten tavoitamme heid\u00e4t n\u00e4ist\u00e4 kanavista ja mill\u00e4 budjetilla. Lis\u00e4ksi m\u00e4\u00e4rittelimme suunnitelman avulla tavoitteet digitaaliselle markkinoinnille ja tied\u00e4mme mit\u00e4 resursseja markkinointi vaatii omalta henkil\u00f6st\u00f6lt\u00e4mme ja kumppaniltamme\u201d<\/em>, jatkaa Heiskanen.<\/p>\n\n\n\n<p>Digisuunnitelman avulla tunnistettiin PP-auton tarpeet olla esill\u00e4 yh\u00e4 useammassa digikanavassa. Asiakkaalle toteutetaan tuloksellista Facebook -ja Instagram-mainontaa, kohdennetaan autoilusta kiinnostuneille kohderyhmille banner-mainontaa ohjelmallisesti Adformilla ja tavoitetaan kuluttajat my\u00f6s Google Adsin eri kampanjamuotojen avulla. Eli k\u00e4yt\u00e4nn\u00f6ss\u00e4 huomioidaan koko asiakkaan hankintaprosessi tiedon hankinnasta ostotapahtumaan saakka eri digikanavia hy\u00f6dynt\u00e4en. Lis\u00e4ksi Digiteamin toteuttaman uuden verkkopalvelun my\u00f6t\u00e4  hakukooptimointi on tullut osaksi digitaalista markkinointia.<\/p>\n\n\n\n<p>Toteutamme PP-auton kanssa ketter\u00e4sti erilaisia taktisia, myyntivetoisia kampanjoita sek\u00e4 pidemm\u00e4n t\u00e4ht\u00e4imen strategisen tason br\u00e4ndin tunnettuuden kasvattamiseen liittyvi\u00e4 toimenpiteit\u00e4.<\/p>\n\n\n<style>.kadence-column2153_e7e070-2d > .kt-inside-inner-col{display:flex;}.kadence-column2153_e7e070-2d{max-width:600px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column2153_e7e070-2d{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column2153_e7e070-2d > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);}.kadence-column2153_e7e070-2d > .kt-inside-inner-col,.kadence-column2153_e7e070-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2153_e7e070-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2153_e7e070-2d > .kt-inside-inner-col{flex-direction:column;align-items:flex-end;}.kadence-column2153_e7e070-2d > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column2153_e7e070-2d > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column2153_e7e070-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2153_e7e070-2d > .kt-inside-inner-col{background-image:url('https:\/\/digiteam.fi\/wp-content\/uploads\/testimonials-tausta.svg');background-size:102px auto;background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;}.kadence-column2153_e7e070-2d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2153_e7e070-2d{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column2153_e7e070-2d{-webkit-flex:0 1 600px;flex:0 1 600px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column2153_e7e070-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column2153_e7e070-2d{max-width:600px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column2153_e7e070-2d > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-end;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2153_e7e070-2d\"><div class=\"kt-inside-inner-col\"><style>.kt-blocks-testimonials-wrap2153_bb181c-0b .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap2153_bb181c-0b .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap2153_bb181c-0b .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:#ffd700;font-size:16px;}.kt-blocks-testimonials-wrap2153_bb181c-0b .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap2153_bb181c-0b .kt-testimonial-item-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap2153_bb181c-0b .kt-testimonial-item-wrap .kt-testimonial-title{color:var(--global-palette1, #3182CE);}.kt-blocks-testimonials-wrap2153_bb181c-0b .kt-testimonial-name{color:var(--global-palette3, #1A202C);font-size:17px;line-height:23px;}.kt-blocks-testimonials-wrap2153_bb181c-0b .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap2153_bb181c-0b .kt-testimonial-item-wrap{max-width:555px;}.kt-blocks-testimonials-wrap2153_bb181c-0b .kt-testimonial-media-inner-wrap{width:50px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap2153_bb181c-0b .kt-svg-testimonial-icon{justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap2153_bb181c-0b .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap2153_bb181c-0b{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap2153_bb181c-0b .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap2153_bb181c-0b kt-testimonial-halign-left kt-testimonial-style-basic kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-1 kt-t-xxl-col-1 kt-t-xl-col-1 kt-t-lg-col-1 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-2153_5b436e-38 testimonial-valign-middle wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h2 class=\"kt-testimonial-title\">\u201dOn ollut hienoa seurata PP-auton digitaalisen markkinoinnin tulosten kasvua. Monikanavainen digimarkkinointi tuottaa tuloksia ja tavoittaa potentiaaliset asiakkaat kaikissa ostoprosessin vaiheissa\u201d<\/h2><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-media-wrap\"><div class=\"kt-testimonial-media-inner-wrap\"><div class=\"kadence-testimonial-image-intrisic\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digiteam.fi\/wp-content\/uploads\/Riku-150x150.png\" class=\"kt-testimonial-image wp-image-964 size-thumbnail\" alt=\"\" \/><\/div><\/div><\/div><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\">Riku Sepp\u00e4l\u00e4, Digiteam<\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam_referenssi_PPauto_2.jpg\" alt=\"\" class=\"wp-image-2804\" srcset=\"https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam_referenssi_PPauto_2.jpg 1024w, https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam_referenssi_PPauto_2-300x189.jpg 300w, https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam_referenssi_PPauto_2-768x484.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Mitattavuus ja kehitt\u00e4minen<\/h2>\n\n\n\n<p>Kaikkea digitekemist\u00e4 mitataan tarkasti web-analytiikalla sek\u00e4 some-kanavien pixeleiden ja tapahtumam\u00e4\u00e4rittelyiden avulla. Asiakas n\u00e4kee l\u00e4pin\u00e4kyv\u00e4sti mitk\u00e4 kampanjat tuottavat parhaiten ja tuovat yhteydenottoja automyyntiin. Analytiikkatiedon avulla mainontaa kehitet\u00e4\u00e4n tehokkaampaan suuntaan ja saadaan jokaisen k\u00e4yt\u00f6ss\u00e4 olevan digikanavan tulokset selville reaaliaikaisesti.<\/p>\n\n\n\n<p>Yhteisty\u00f6n osa-alueet<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>digitaalisen markkinoinnin suunnitelma<\/li>\n\n\n\n<li>Google Ads hakusanamainonta<\/li>\n\n\n\n<li>Facebook -ja Instagram-mainonta<\/li>\n\n\n\n<li>ohjelmallinen display-mainonta (Adform)<\/li>\n\n\n\n<li>web-analytiikka<\/li>\n\n\n\n<li>verkkosivustopalvelut<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\"We see the impact of digital marketing on car sales immediately, instead of waiting\"<\/p>","protected":false},"featured_media":2802,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","iawp_total_views":0},"referenssin-kategoria":[40,42],"class_list":["post-2153","referenssi","type-referenssi","status-publish","has-post-thumbnail","hentry","referenssin-kategoria-markkinointi","referenssin-kategoria-some"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digiteam &amp; PP-auto - Digitaalisen markkinoinnin referenssi<\/title>\n<meta name=\"description\" content=\"Digiteam auttaa PP-autoa myym\u00e4\u00e4n enemm\u00e4n autoja digitaalisen markkinoinnin avulla. Lue kokemukset yhteisty\u00f6st\u00e4!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digiteam.fi\/en\/reference\/digital-marketing-development-pp-auto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digiteam &amp; PP-auto - Digitaalisen markkinoinnin referenssi\" \/>\n<meta property=\"og:description\" content=\"Digiteam auttaa PP-autoa myym\u00e4\u00e4n enemm\u00e4n autoja digitaalisen markkinoinnin avulla. Lue kokemukset yhteisty\u00f6st\u00e4!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digiteam.fi\/en\/reference\/digital-marketing-development-pp-auto\/\" \/>\n<meta property=\"og:site_name\" content=\"Digiteam\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-04T08:18:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam_referenssi_PPauto_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"838\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/referenssi\\\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\\\/\",\"url\":\"https:\\\/\\\/digiteam.fi\\\/referenssi\\\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\\\/\",\"name\":\"Digiteam & PP-auto - Digitaalisen markkinoinnin referenssi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/referenssi\\\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/referenssi\\\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/digiteam.fi\\\/wp-content\\\/uploads\\\/Digiteam_referenssi_PPauto_1.jpg\",\"datePublished\":\"2022-08-25T11:17:00+00:00\",\"dateModified\":\"2024-11-04T08:18:13+00:00\",\"description\":\"Digiteam auttaa PP-autoa myym\u00e4\u00e4n enemm\u00e4n autoja digitaalisen markkinoinnin avulla. Lue kokemukset yhteisty\u00f6st\u00e4!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/referenssi\\\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digiteam.fi\\\/referenssi\\\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/referenssi\\\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/digiteam.fi\\\/wp-content\\\/uploads\\\/Digiteam_referenssi_PPauto_1.jpg\",\"contentUrl\":\"https:\\\/\\\/digiteam.fi\\\/wp-content\\\/uploads\\\/Digiteam_referenssi_PPauto_1.jpg\",\"width\":1024,\"height\":838},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/referenssi\\\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Etusivu\",\"item\":\"https:\\\/\\\/digiteam.fi\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digitaalisen markkinoinnin kehitt\u00e4minen &#8211; PP-Auto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#website\",\"url\":\"https:\\\/\\\/digiteam.fi\\\/\",\"name\":\"Digiteam\",\"description\":\"Digiteam\",\"publisher\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digiteam.fi\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#organization\",\"name\":\"Digiteam\",\"url\":\"https:\\\/\\\/digiteam.fi\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digiteam.fi\\\/wp-content\\\/uploads\\\/Digiteam-logo.svg\",\"contentUrl\":\"https:\\\/\\\/digiteam.fi\\\/wp-content\\\/uploads\\\/Digiteam-logo.svg\",\"caption\":\"Digiteam\"},\"image\":{\"@id\":\"https:\\\/\\\/digiteam.fi\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digiteam &amp; PP-car - Digital marketing reference","description":"Digiteam helps PP-car to sell more cars through digital marketing. Read about the experience of working together!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digiteam.fi\/en\/reference\/digital-marketing-development-pp-auto\/","og_locale":"en_US","og_type":"article","og_title":"Digiteam & PP-auto - Digitaalisen markkinoinnin referenssi","og_description":"Digiteam auttaa PP-autoa myym\u00e4\u00e4n enemm\u00e4n autoja digitaalisen markkinoinnin avulla. Lue kokemukset yhteisty\u00f6st\u00e4!","og_url":"https:\/\/digiteam.fi\/en\/reference\/digital-marketing-development-pp-auto\/","og_site_name":"Digiteam","article_modified_time":"2024-11-04T08:18:13+00:00","og_image":[{"width":1024,"height":838,"url":"https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam_referenssi_PPauto_1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/digiteam.fi\/referenssi\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\/","url":"https:\/\/digiteam.fi\/referenssi\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\/","name":"Digiteam &amp; PP-car - Digital marketing reference","isPartOf":{"@id":"https:\/\/digiteam.fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digiteam.fi\/referenssi\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\/#primaryimage"},"image":{"@id":"https:\/\/digiteam.fi\/referenssi\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\/#primaryimage"},"thumbnailUrl":"https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam_referenssi_PPauto_1.jpg","datePublished":"2022-08-25T11:17:00+00:00","dateModified":"2024-11-04T08:18:13+00:00","description":"Digiteam helps PP-car to sell more cars through digital marketing. Read about the experience of working together!","breadcrumb":{"@id":"https:\/\/digiteam.fi\/referenssi\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digiteam.fi\/referenssi\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digiteam.fi\/referenssi\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\/#primaryimage","url":"https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam_referenssi_PPauto_1.jpg","contentUrl":"https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam_referenssi_PPauto_1.jpg","width":1024,"height":838},{"@type":"BreadcrumbList","@id":"https:\/\/digiteam.fi\/referenssi\/digitaalisen-markkinoinnin-kehittaminen-pp-auto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Etusivu","item":"https:\/\/digiteam.fi\/"},{"@type":"ListItem","position":2,"name":"Digitaalisen markkinoinnin kehitt\u00e4minen &#8211; PP-Auto"}]},{"@type":"WebSite","@id":"https:\/\/digiteam.fi\/#website","url":"https:\/\/digiteam.fi\/","name":"Digiteam","description":"Digiteam","publisher":{"@id":"https:\/\/digiteam.fi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digiteam.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digiteam.fi\/#organization","name":"Digiteam","url":"https:\/\/digiteam.fi\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digiteam.fi\/#\/schema\/logo\/image\/","url":"https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam-logo.svg","contentUrl":"https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam-logo.svg","caption":"Digiteam"},"image":{"@id":"https:\/\/digiteam.fi\/#\/schema\/logo\/image\/"}}]}},"taxonomy_info":{"referenssin-kategoria":[{"value":40,"label":"Markkinointi"},{"value":42,"label":"Some"}]},"featured_image_src_large":["https:\/\/digiteam.fi\/wp-content\/uploads\/Digiteam_referenssi_PPauto_1.jpg",1024,838,false],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/referenssi\/2153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/referenssi"}],"about":[{"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/types\/referenssi"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/media\/2802"}],"wp:attachment":[{"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/media?parent=2153"}],"wp:term":[{"taxonomy":"referenssin-kategoria","embeddable":true,"href":"https:\/\/digiteam.fi\/en\/wp-json\/wp\/v2\/referenssin-kategoria?post=2153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}